Connect to the Resources You Need to Succeed

Connect to the Resources You Need to Succeed

Consulting ISV Reseller Connect to the Resources You Need to Succeed The new partner resource map offers you a single, unified interface with a customized suite of tools and resources proven to support you in your partnership with Salesforce. SELECT YOUR PARTNER TYPE

What’s Your Role?

Alliances + Operations Consultant + Technical Business Leader Marketing What’s Your Role? Choose the consulting role that aligns with your tasks today. Build brand awareness and drive demand through marketing activities. Oversee company strategy and your relationship with Salesforce to drive growth for your business. Manage your organization’s partnership with Salesforce. Drive customer success by implementing Salesforce technology. Marketing Director/Manager • CMO • Partner Marketing Managing Partner • CXO, President • Sales Alliances Director/Manager • Sales • Partner Account Manager • Practice Lead • Strategic Alliances Architect • Consultant • Solution Engineer

Boost Your Marketing Strategy Marketing Drive Demand Optimize AppExchange Listing Build Brand Awareness Select Your Objective or Goal Choose your current objective and we’ll guide you to proven tools and resources to help you accomplish it.

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Optimize Your AppExchange Listing Marketing Drive Demand Build Brand Awareness Improve Your Marketing Campaigns Advance Your Digital Marketing Skills Boost Your Marketing Strategy Advance Your Digital Marketing Skills Digital Marketing Curriculum Grow your digital marketing skills to drive customer engagement. Benefit Details: Digital Marketing Curriculum is designed to get you up to speed on the latest digital marketing topics, giving you the marketing expertise to grow your business. Take advantage of this 10-part digital marketing course created specifically for you. The curriculum covers topics such as: basic B2B marketing principles and go-to market strategies, media and marketing channels, fundamentals of data and the marketing technology stack. How To Access: Visit Partner Learning Camp to access the course. START LEARNING Learn more about Digital Marketing Program > Get your Digital Marketing Program questions answered > Join the Chatter Group >

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Optimize Your AppExchange Listing Marketing Drive Demand Build Brand Awareness Improve Your Marketing Campaigns Advance Your Digital Marketing Skills Boost Your Marketing Strategy Partner Marketing Center Curriculum Learn how to use our dedicated Partner Marketing Center to position and grow your Salesforce business. Benefit Details: This resource teaches you how to use the Partner Marketing Center and deploy integrated campaigns for your customers. Access step by step guides and demos. How To Access: Take the course in Partner Learning Camp. START LEARNING Join the Chatter Group > Improve Your Marketing Campaigns

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Promote Your Partnership Get PR Guidelines Market Your Expertise Optimize Your AppExchange Listing Marketing Drive Demand Build Brand Awareness Boost Your Marketing Strategy Market Your Expertise Navigator Showcase your expertise to potential prospects and Salesforce sales teams. Benefit Details: Use this resource to differentiate yourself in the market and showcase your expertise to customers and sales teams. Navigator disctinctions are the primary way to market your Salesforce Practice’s capabilities. How To Access: Download Navigator badges from the Partner Community to market your expertise. DOWNLOAD NOW Get Started in Four Easy Steps > Navigator eBook: Go Beyond with Navigator > Learn more in the Partner Community > Join the Navigator Chatter Group >

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Optimize Your AppExchange Listing Marketing Drive Demand Build Brand Awareness Promote Your Partnership Get PR Guidelines Market Your Expertise Boost Your Marketing Strategy Promote Your Partnership Branding Guidelines and Partnership Badges Leverage the power of your partnership to drive customer success and promote your brand. Benefit Details: Use this resource to clarify some of your brand protection responsibilities and leverage the many benefits of the partner ecosystem, without negatively impacting Salesforce brand guidelines. How To Access: View and download the resources on the Partner Community. GET STARTED View all Branding Details > View the Brand Guidelines > Download Partner Program Badges > Download Pledge 1% Badges > Download Navigator Badges >

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Optimize Your AppExchange Listing Marketing Drive Demand Build Brand Awareness Get PR Guidelines Promote Your Partnership Market Your Expertise Boost Your Marketing Strategy Get PR Guidelines Partner Public Relations Learn about opportunities to leverage the Salesforce brand in your communications. Benefit Details: Use this resource to learn about using the Salesforce brand in your PR materials. Access helpful templates, as well as a submission form as well as a submissions form so your materials can be reviewed. How To Access: View PR templates and guidelines in the Partner Community. VIEW TEMPLATES View the PR guidelines > Submit a Press Release for approval > Join the Chatter Group >

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Optimize Your AppExchange Listing Marketing Optimize Your AppExchange Listing Drive Demand Salesforce Trademark Usage Free Marketing Resources Boost Your Marketing Strategy Free Marketing Resources Partner Marketing Center Utilize our templates and guides to position Salesforce products and grow your business. Benefit Details: Use this resource to access pre-built marketing content for your business, including email campaigns, social media posts, marketing guides, call scripts and more. How To Access: Easy to install app integrates into your Sales Cloud instance. Download the app from the AppExchange. GET STARTED Learn More About Partner Marketing Center > Training on Partner Marketing Center in Partner Learning Camp > Join the Partner Marketing Center Chatter Group >

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Optimize Your AppExchange Listing Marketing Optimize Your AppExchange Listing Drive Demand Free Marketing Resources Salesforce Trademark Usage Boost Your Marketing Strategy Salesforce Trademark Usage Google Ads Leverage the power of the Salesforce brand in your Google Ads. Benefit Details: As a Cloud Reseller you can take advantage of this benefit to help you promote Salesforce products and solutions on Google, YouTube, and in other online advertising locations. Use ads incorporating the Salesforce trademark to help you attract new customers. How To Access: Please log a Benefits & Tools case via the Partner community confirming that you are a Cloud Reseller and include your google ad ID. Please ensure that the ID you provide is the master ID, not a sub-account ID. GET STARTED Google Ads Benefit One Pager >

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Marketing Drive Demand Optimize Your AppExchange Listing Build Brand Awareness Connect with Prospects Showcase Customer Reviews Boost Your Marketing Strategy Showcase Customer Reviews Verified Customer Reviews Enhance your partner reputation with customer project reviews. Benefit Details: Use this resource to showcase project reviews and help attract new customers. Customer Satisfaction Surveys sent after projects are completed include a review component. If a customer chooses to have their review published, it will appear on your Consultant Listing as a Verified Project Review for both current customers and prospects to read. How To Access: Once you submit projects through the Business Console of the Partner Community, you will need to input customer contacts to send the Customer Satisfaction survey to. The customer contact will have the optional opportunity to include a project review to be displayed on your AppExchange listing. Salesforce will publish this review to the Review tab of the listing, on the customer’s behalf. LEARN MORE

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Marketing Drive Demand Optimize Your AppExchange Listing Build Brand Awareness Showcase Customer Reviews Connect with Prospects Boost Your Marketing Strategy Connect with Prospects AppExchange Chat Connect to your listing visitors in real time. Benefit Details: Use this resource to connect with visitors to your AppExchange listings in real time. This paid offering enables live conversations with prospective customers. After purchase you can configure the chat app to answer questions, gather contact information and capture leads. How To Access: AppExchange Chat is an annual commitment at a total cost of $15,000 USD through the AMP program. This cost covers all AppExchange listings on which a partner would like to add Chat. The AMP team will invoice participating partners once at the start of their participation. T o support your efforts, self-service resources are available through Qualified University . LEARN MORE Join the AppExchange Marketing Program Chatter Group >

Promote Your Business Business Leader Hire and Train Staff Manage Your Partnership and Benefits Grow Your Business Get Started as a Partner Select Your Objective or Goal Choose your current objective and we’ll guide you to proven tools and resources to help you accomplish it.

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Hire and Train Staff Advance Your Digital Marketing Skills Free Marketing Resources Manage Your Partnership and Benefits Business Leader Hire and Train Staff Grow Your Business Promote Your Business Get Started as a Partner Free Marketing Resources Partner Marketing Center Utilize our templates and guides to position Salesforce products and grow your business. Benefit Details: Use this resource to access pre-built marketing content for your business, including email campaigns, social media posts, marketing guides, call scripts and more. How To Access: Easy to install app integrates into your Sales Cloud instance. Download the app from the AppExchange. GET STARTED Learn More About Partner Learning Camp > Training on How to Use Partner Marketing Center > Join the Partner Marketing Center Chatter Group >

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Free Marketing Resources Advance Your Digital Marketing Skills Hire and Train Staff Manage Your Partnership and Benefits Business Leader Hire and Train Staff Grow Your Business Promote Your Business Get Started as a Partner Advance Your Digital Marketing Skills Digital Marketing Curriculum Grow your digital marketing skills to drive customer engagement. Benefit Details: Digital Marketing Curriculum is designed to get your team up to speed on the latest digital marketing topics, giving your team the marketing expertise to grow your business. Your team can take advantage of this 10-part digital marketing course created specifically for you. The curriculum covers topics such as: basic B2B marketing principles and go-to market strategies, media and marketing channels, fundamentals of data and the marketing technology stack. How To Access: Take Digital Marketing Curriculum in Partner Learning Camp START LEARNING Learn more about DMP > Get your Digital Marketing Program questions answered > Join the Digital Marketing Program Chatter Group >

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Accelerate Customer Solutions Sell with Salesforce Network with Peers Manage Your Partnership and Benefits Business Leader Hire and Train Staff Grow Your Business Promote Your Business Get Started as a Partner Network with Peers Partner Advisory Board Connect with Salesforce and your peers to share best practices and product, industry, or program feedback. Benefit Details: Use this resource to provide feedback on programs and product solutions to meet industry demands. Advisory Boards provide an open forum for partners to share information with Salesforce product and industry leaders. How To Access: When a new Partner Advisory Board is formed or when new members are elected to an existing board, partners can apply for the opportuni- ty to join a PAB. Keep an eye out for the call for new partner members in Partner Community News Articles and the Partner Newsflash. T o learn more about the partner commitment and which Advisory Boards exist, check out the Partner Community. LEARN MORE Partner Advisory Board FAQ >

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Accelerate Customer Solutions Network with Peers Sell with Salesforce Manage Your Partnership and Benefits Business Leader Hire and Train Staff Grow Your Business Promote Your Business Get Started as a Partner Sell with Salesforce Sales Readiness Curriculum Access specialized selling courses. Benefit Details: Follow this curriculum to get insider information on selling with Salesforce. Quickly learn to grow your business and attract your ideal customer. How To Access: Simply log into Partner Learning Camp and search ‘Selling Salesforce’ in the browse catalog. GET STARTED

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Network with Peers Manage Your Partnership and Benefits Business Leader Hire and Train Staff Grow Your Business Promote Your Business Get Started as a Partner Sell with Salesforce Accelerate Customer Solutions Accelerate Customer Solutions Solution Go to Market Download our step-by-step guide to launching effective customer solutions. Benefit Details: Use this e-book as roadmap to bring your solutions to market quickly and accelerate your service opportunities. How To Access: Download the eBook from the Partner Community. LEARN MORE

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Partner Only Trainings Gain Credentials Get Certification Vouchers Build Your Team Manage Your Partnership and Benefits Business Leader Grow Your Business Hire and Train Staff Promote Your Business Get Started as a Partner Build Your Team Salesforce Talent Alliance Connect to new candidates and build a diverse workforce. Benefit Details: Build your skilled team and connect with a diverse talent pool of Salesforce talent. Salesforce Talent Alliance brings new talent into the ecosystem, building a diverse workforce that reflects society around the globe. How To Access: Join the Talent Alliance. GET STARTED Take the Pledge to Build a Diverse Workplace > Track Your Hires > Join the Talent Alliance Chatter Group >

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Manage Your Partnership and Benefits Business Leader Grow Your Business Hire and Train Staff Promote Your Business Build Your Team Partner Only Trainings Gain Credentials Get Certification Vouchers Get Started as a Partner Partner Only Trainings Partner Learning Camp Access specialized learning opportunities Benefit Details: Use the Partner Learning Camp (PLC) to expand your team’s capabilities to meet customer needs now, and in the future. Designed for Salesforce partners, the Partner Learning Camp offers curricula for learning as well as hands-on events. Expand your product and industry knowledge, earn Navigator distinctions and drive customer success with this resource. How To Access: Visit Partner Learning Camp to get started. START LEARNING Sign up for Partner Learning Camp’s latest updates, including events, new curriculum and credentials > How To Use Partner Learning Camp > Join the Partner Learning Camp Chatter Group >

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Manage Your Partnership and Benefits Business Leader Grow Your Business Hire and Train Staff Promote Your Business Partner Only Trainings Gain Credentials Build Your Team Get Certification Vouchers Get Started as a Partner Gain Credentials Accredited Professional Expand your product and industry knowledge. Benefit Details: The Accredited Professional credential is designed for Salesforce partners, in order to help you grow your product and industry knowledge, as well as earn distinctions in Salesforce Navigator. Use this resource to help differentiate and demonstrate your expertise to your customers. How To Access: Visit Partner Learning Camp to get started. LEARN MORE Partner Community Page > Join the Accredited Professional Chatter Group >

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Manage Your Partnership and Benefits Business Leader Grow Your Business Hire and Train Staff Promote Your Business Partner Only Trainings Build Your Team Get Started as a Partner Gain Credentials Get Certification Vouchers Get Certification Vouchers Certification Vouchers Use testing vouchers to promote certification and build your team’s expertise. Benefit Details: Use this resource to obtain certification vouchers for your team. The more certifications your team has, the higher your Trailblazer score, and the better impression you make on prospective customers on the AppExchange. Free vouchers are based on your program tier. How To Access: To request vouchers, go to Salesforce Help and select ‘Salesforce Partner Program Support’ as the case type. GET STARTED Partner Support FAQ >

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Display Your Expertise Monitor Trailblazer Score Monitor Social Impact Use Your Benefits Business Leader Grow Your Business Promote Your Business Hire and Train Staff Manage Your Partnership and Benefits Get Started as a Partner Use Your Benefits Consulting Partner Program Benefits Use these consultant-only benefits to help grow your practice. Benefit Details: Use this resource to discover the consulting partner program benefits we offer to support your success in the Salesforce ecosystem. Learn all the ways we can help you design, develop, sell and market your services, as well as service and support your customers. How To Access: To view all of your Partner Program benefits, view the Benefit page in the Partner Community. LEARN MORE Join the Chatter Group >

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Monitor Trailblazer Score Monitor Social Impact Business Leader Grow Your Business Promote Your Business Hire and Train Staff Manage Your Partnership and Benefits Get Started as a Partner Use Your Benefits Display Your Expertise Display Your Expertise Navigator Showcase your expertise to potential customers and Salesforce sales teams. Benefit Details: Use this resource to differentiate yourself in the market and showcase your expertise to customers and sales teams. Navigator distinctions are the primary way to market your Salesforce practice’s capabilities. How To Access: Log into the Partner Community and review the Navigator Overview and tools to learn how to build your expertise and market differentiation. LEARN MORE

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Monitor Social Impact Business Leader Grow Your Business Promote Your Business Hire and Train Staff Manage Your Partnership and Benefits Get Started as a Partner Use Your Benefits Display Your Expertise Monitor Trailblazer Score Monitor Trailblazer Scorecard Program Overview and Trailblazer Dashboard Track progress on your Trailblazer score. Benefit Details: Use this resource to check the current status of your Trailblazer score, which measures your progress across the pillars of Customer Success, Innovation, Growth and Lead/Social Impact. Work your way through the four tiers of the program to access additional benefits in the partner program. How To Access: Track and evaluate your Trailblazer Score quarterly in the Manage (New) tab of the Partner Community. Ensure your team has the Manage Partnership permissions in the Partner Community to view the Trailblazer Score dashboard. Individuals must have the Manage Partnership permissions in the Partner Community to view your dashboard. Contact your Partner Community Account Admin for access. LEARN MORE View all Partner Program benefits >

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Business Leader Grow Your Business Promote Your Business Hire and Train Staff Manage Your Partnership and Benefits Get Started as a Partner Use Your Benefits Display Your Expertise Monitor Trailblazer Score Monitor Social Impact Monitor Social Impact Social Impact Center and Lead Survey Quantify and publicize your social impact. Benefit Details: This resource recognizes and inspires our partners’ strong social values. You have the opportunity to be awarded points in your Trailblazer scores based on your social impact. As you earn more points, you can advance in levels and earn additional benefits. How To Access: To earn points in your Trailblazer Scorecard for your social impact initiatives, complete this survey and share with us how your organization is leading. Head over to the Partner Community to learn about how partners are driving impact and how you can be regonized through the Partner Program. GET STARTED Lead Pillar eBook >

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Explore Salesforce Partnership Learning for New Partners Business Leader Grow Your Business Promote Your Business Hire and Train Staff Manage Your Partnership and Benefits Get Started as a Partner Learning for New Partners Accelerate for Consulting Partners Hit the ground running with our new-partner curriculum. Benefit Details: The Accelerate course will help you identify the focus area for your practice, learn best practices for growth, and understand available partner resources. Use this resource to get prepared to complete a business plan and assess your current capabilities. How To Access: To access this course, navigate to the Partner Learning Camp and enroll in the course. Partner Learning Camp access is required to complete the course and business plan. TAKE THE COURSE

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Learning for New Partners Explore Salesforce Partnership Business Leader Grow Your Business Promote Your Business Hire and Train Staff Manage Your Partnership and Benefits Get Started as a Partner Explore Salesforce Partnership Founder Course Curriculum Build your leadership style, explore business models, and get to know the Salesforce ecosystem. Benefit Details: Through real-world scenarios and lessons, this interactive learning series explores the partner ecosystem’s resources to help you grow your organization. How To Access: Sign in to Partner Learning Camp (PLC) with your partner credentials. Once this is complete, search ‘Founder’ in the browse catalog. ENROLL NOW Curriculum Guide >

Select Your Objective or Goal

Hire and Train Staff Alliances + Operations Utilize Benefits and Tools Promote Your Organization Sales Product Enablement Manage Your Partnership Getting Started as a Partner Get Your Apps Published Select Your Objective or Goal Choose your current objective and we’ll guide you to proven tools and resources to help you accomplish it.

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Manage Your Partnership Sales Product Enablement Hire and Train Staff Get Certification Vouchers Build a Strong Team Training Discounts Build Your Team Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Hire and Train Staff Promote Your Organization Manage Trailblazer Score Build Your Team Salesforce Talent Alliance Connect to new candidates and build a diverse workforce. Benefit Details: Build your skilled team and connect with a diverse talent pool of Salesforce talent. Salesforce Talent Alliance brings new talent into the ecosystem, building a diverse workforce that reflects society around the globe. How To Access: Join the Talent Alliance. GET STARTED Take the Pledge to Build a Diverse Workplace > Track Your Hires > Join the Talent Alliance Chatter Group >

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Build Your Team Get Certification Vouchers Build a Strong Team Training Discounts Manage Trailblazer Score Manage Your Partnership Sales Product Enablement Hire and Train Staff Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Hire and Train Staff Promote Your Organization Certification Vouchers Certification Vouchers Use testing vouchers to promote certification and build your team’s expertise. Benefit Details: Use this resource to obtain certification vouchers for your team. The more certifications your team has, the higher your Trailblazer score, and the better impression you make on prospective customers on the AppExchange. Free vouchers are based on your program tier. How To Access: To request vouchers, go to Salesforce Help and select ‘Salesforce Partner Program Support’ as the case type. GET STARTED Partner Support FAQ >

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Get Certification Vouchers Build a Strong Team Build Your Team Training Discounts Manage Trailblazer Score Manage Your Partnership Sales Product Enablement Hire and Train Staff Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Hire and Train Staff Promote Your Organization Build a Strong Team Hiring Manager Course Curriculum Discover how to inspire employee development and long-term business value. Benefit Details: This interactive learning series helps hiring managers develop a diverse and inclusive workplace through real-world scenarios and lessons. How To Access: Sign in to Partner Learning Camp (PLC) with your partner credentials. Curriculum Guide > ENROLL NOW

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Build a Strong Team Training Discounts Get Certification Vouchers Build Your Team Manage Trailblazer Score Manage Your Partnership Sales Product Enablement Hire and Train Staff Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Hire and Train Staff Promote Your Organization Training Discounts Training and Bulk Voucher Skill up your team with bulk voucher discounts. Benefit Details: Take advantage of exclusive discounts on certification exams and instructor-led courses from the Trailhead Academy team. How To Access: View the details on how to request this discount in this guide. LEARN MORE

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Co-Marketing Opportunities Get Certification Vouchers Free Marketing Resources Training Discounts Manage Trailblazer Score Manage Your Partnership Sales Product Enablement Hire and Train Staff Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Hire and Train Staff Promote Your Organization Manage Trailblazer Score Credential Impact to Trailblazer Score Level up your Trailblazer score. Benefit Details: Use this benefit to learn more about how to increase your Trailblazer Score, and what impacts your credentials have on your score overall. How To Access: Ensure all individuals have logged into the Salesforce exam platform, WebAssessor, and linked their Trailhead exam results to your partner account. Many Trailhead credentials translate into points for your annual Trailblazer Score. GET STARTED

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Manage Your Partnership Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Promote Your Organization Hire and Train Staff Create Consultant Listing Get Your Apps Publihed Create Consultant Listings AppExchange Listing Showcase your Salesforce expertise and attract new customers. Benefit Details: AppExchange is the cloud marketplace connecting our customers to our partner ecosystem, with ready-to-install solutions and consultants for every department and industry. Use this resource to showcase your expertise and capabilities to potential customers. How To Access: First, ensure you or your Marketing team has Manage Listing access in the Partner Community. Once you have access, navigate over to the Publishing tab in the Partner Community. From there, you will see a button that says “Create Your First Listing.” You will then be directed to fill out your Consultant listing information. In order for any individuals in your organization to make edits to the listing, “Manage Listing” permissions are required. You will then use the Publishing Console undert the Publishing tab in Partner Community to make all listing edits. GET STARTED

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Manage Your Partnership Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Promote Your Organization Hire and Train Staff Gain Credentials Partner Only Trainings Technical Webinars Learning for Architects Certification Management Discover Product Innovations Trailhead Sales Product Enablement Partner Learning Camp Access specialized learning opportunities. Benefit Details: Use the Partner Learning Camp (PLC) to expand your capabilities to meet customer needs now, and in the future. Designed for Salesforce partners, the PLC offers curricula for learning, as well as hands-on events. Expand your product, industry, sales and marketing knowledge to drive demand and customer success with this resource. How To Access: Visit Partner Learning Camp to get started. START LEARNING Sign up for Partner Learning Camp’s latest updates, including events, new curriculum and credentials > How To Use Partner Learning Camp > Join the Partner Learning Camp Chatter Group > Partner Only Trainings

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Manage Your Partnership Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Promote Your Organization Hire and Train Staff Technical Webinars Learning for Architects Certification Management Discover Product Innovations Partner Only Trainings Gain Credentials Trailhead Sales Product Enablement Gain Credentials Accredited Professional Expand your product and industry knowledge. Benefit Details: The Accredited Professional credential is designed for Salesforce partners, in order to help you grow your product and industry knowledge, as well as earn distinctions in Salesforce Navigator. Use this resource to help differentiate and demonstrate your expertise to your customers. How To Access: Visit Partner Learning Camp to get started. LEARN MORE Accredited Professional Partner Community Page > Join the Accredited Professional Chatter Group >

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Manage Your Partnership Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Promote Your Organization Hire and Train Staff Learning for Architects Certification Management Discover Product Innovations Partner Only Trainings Gain Credentials Technical Webinars Trailhead Sales Product Enablement Technical Webinars AppExchange Tech Talks Hear from Salesforce experts in this specialized video series. Benefit Details: Use this resource to learn about the latest partner and customer innovations with engaging demos, product roadmap overviews and interviews with technical experts. How To Access: Register for upcoming AppExchange Tech Talks. REGISTER NOW

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Manage Your Partnership Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Promote Your Organization Hire and Train Staff Learning for Architects Certification Management Partner Only Trainings Gain Credentials Technical Webinars Discover Product Innovations Trailhead Sales Product Enablement Discover Product Innovations Release Notes Get cutting-edge product information. Benefit Details: Release notes offer brief, high-level descriptions of enhancements and new product features. Find setup information, tips to help you get started, and best practices to ensure your continued success. How To Access: Visit Partner Learning Camp to get started. LEARN MORE

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Manage Your Partnership Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Promote Your Organization Hire and Train Staff Certification Management Partner Only Trainings Gain Credentials Technical Webinars Discover Product Innovations Learning for Architects Trailhead Sales Product Enablement Learning for Architects Architect Success Learn to build multi-cloud solutions. Benefit Details: Use this resource to learn how to deliver multi-cloud solutions with confidence. This Partner Learning Camp curricula was designed by architects for architects, and covers three key domains: B2C Solution Architect, B2B Solution Architect and Enterprise Architect. The curricula also helps you prepare for the certification exams. How To Access: Visit Partner Learning Camp to get started. LEARN MORE Join the Architect Success Chatter Group >

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Manage Your Partnership Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Promote Your Organization Hire and Train Staff Partner Only Trainings Gain Credentials Technical Webinars Discover Product Innovations Learning for Architects Certification Management Trailhead Sales Product Enablement Certification Management WebAssessor + Trailhead Link your accounts so your achievements help increase your org’s Trailblazer score. Benefit Details: Ensure your WebAssessor and Trailhead accounts are linked in order to get credit towards your Trailblazer score. How To Access: Log into your WebAssessor account. Click ‘Edit Profile’ and Confirm com- pany name is correct and the individual is enrolled as ‘SFDC Partner’. GET STARTED

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Trailhead Manage Your Partnership Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Promote Your Organization Hire and Train Staff Partner Only Trainings Gain Credentials Technical Webinars Discover Product Innovations Learning for Architects Certification Management Sales Product Enablement Trailhead Trailhead Access our core learning resource. Benefit Details: Trailhead is the key Salesforce learning resources for you and your team, containing courses to get you up to speed on both the hard and soft skills necessary to succeed in the Salesforce ecosystem. How To Access: Visit Trailhead to get started. GET STARTED

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Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Promote Your Organization Hire and Train Staff Get Your Apps Published Manage Your Partnership Manage Your Business Org Manage Your Expertise Manage Project Submissions Submit Leads Monitor Trailblazer Score Monitor Social Impact Access Support Manage Your Expertise Navigator Overview + Tracker Overview Showcase your expertise to prospective customers and Salesforce sales teams. Benefit Details: Use this resource to differentiate yourself in the market and showcase your expertise to customers and sales teams. Navigator distinctions are the primary way to market your Salesforce practice’s capabilities. T racker helps you monitor both your progress and earned distinctions in the Navigator program. How To Access: You must have Manage Partnership permissions on your own Partner Community Login to access your Trailblazer Scorecard. If you don’t see the Manage (New) tab, you do not currently have Manage Partnership permissions. T o get Manage Partnership Permissions; Log in to the Partner Com- munity and click on your profile picture,then on My Profile. Click the Partner Community Access link to request these permissions from your company’s Partner Community Admin. GET STARTED

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Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Promote Your Organization Hire and Train Staff Get Your Apps Published Manage Your Partnership Submit Leads Monitor Trailblazer Score Monitor Social Impact Access Support Manage Project Submissions Manage Your Expertise Manage Your Business Org Manage Your Business Org Partner Business Org Access the tools you need to run your business. Benefit Details: This resource provides access to an AppExchange Business Org production environment with AppExchange tools and two licenses of Enterprise Edition Sales Cloud How To Access: Submit a Partner Program case in Help & Training. GET STARTED

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Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Promote Your Organization Hire and Train Staff Get Your Apps Published Manage Your Partnership Submit Leads Monitor Trailblazer Score Monitor Social Impact Access Support Manage Your Expertise Manage Your Business Org Manage Project Submissions Manage Project Submissions Project Submission Form & CSAT Share projects and earn customer satisfaction scores. Benefit Details: Submitting customer projects via the Partner Community will generate customer satisfaction surveys (CSAT), and allow Salesforce to calculate two primary metrics for your Trailblazer Score. How To Access: Log into the Partner Community and click on the New Project button within the Business Tab. GET STARTED

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Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Promote Your Organization Hire and Train Staff Get Your Apps Published Manage Your Partnership Submit Leads Monitor Trailblazer Score Access Support Manage Your Expertise Manage Your Business Org Manage Project Submissions Monitor Social Impact Monitor Social Impact Monitor Social Impact Social Impact Center and Lead Survey Quantify and publicize your social impact. Benefit Details: This resource recognizes and inspires our partners’ strong social values. You have the opportunity to be awarded points in your Trailblazer scores based on your social impact. As you earn more points, you can advance in levels and earn additional benefits. How To Access: To earn points in your Trailblazer Scorecard for your social impact initiatives, complete this survey and share with us how your organization is leading. Head over to the Partner Community to learn about how partners are driving impact and how you can be regonized through the Partner Program. GET STARTED Lead Pillar eBook >

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Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Promote Your Organization Hire and Train Staff Get Your Apps Published Manage Your Partnership Monitor Trailblazer Score Access Support Manage Your Expertise Manage Your Business Org Manage Project Submissions Monitor Social Impact Submit Leads Submit Leads Lead Submission Form Earn referral incentives with lead submissions. Benefit Details: This resource outlines the requirements for receiving referral benefits when refering leads to Salesfoce through the Partner Community. How To Access: Submit leads for referral fee eligibility through the Business tab on the Partner Community. Individuals must have “Manage Leads” permissions in the Partner Community to manage leads created by others in your organization. Learn more about the referral fee benefit and eligibility on the Partner Community here . SUBMIT A LEAD Join the Chatter Group >

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Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Promote Your Organization Hire and Train Staff Get Your Apps Published Manage Your Partnership Access Support Manage Your Expertise Manage Your Business Org Manage Project Submissions Monitor Social Impact Manage Trailblazer Score Submit Leads Manage Trailblazer Score Program + Trailblazer Score Dashboard Track progress on your Trailblazer score. Benefit Details: Use this resource to check the current status of your Trailblazer score, which measures your progress across the pillars of Customer Success, Innovation, Growth and Lead/Social Impact. Work your way through the four tiers of the program to access additional benefits in the partner program. How To Access: To view the Trailblazer dashboard, log into the Partner Community and view the Manage (New) tab to track your progress. GET STARTED How Trailblazer Score is Calculated > View all Partner Program Benefits >

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Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Promote Your Organization Hire and Train Staff Get Your Apps Published Manage Your Partnership Manage Your Expertise Manage Your Business Org Manage Project Submissions Monitor Social Impact Submit Leads Access Support Manage Trailblazer Score Access Support Help & Training Community Quickly find the right support to help you problem-solve. Benefit Details: Use this resource to reach out to experts who can best answer your program and technical questions. How To Access: To earn points in your Trailblazer Scorecard for your social impact initiatives, complete this survey and share with us how your orginization is leading. Head over to the Partner Community to learn about how partners are driving impact and how you can be regonized through the Partner Program. LEARN MORE Partner FAQ >

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Manage Your Partnership Sales Product Enablement Alliances + Operations Hire and Train Staff Access Your Partner Benefits Network with Peers Utilize a Demo Org Get Your Apps Published Promote Your Organization Getting Started as a Partner Utilize Benefits and Tools Utilize a Demo Org Marketing Cloud Demo Orgs Build your marketing cloud capabilities with demo orgs. Benefit Details: Use a demo org and develop your marketing cloud application for training, development and demos. How To Access: To request a Demo environment for Marketing Cloud, go to Salesforce Help to open a ticket and select ‘Salesforce Partner Program Support’ as the case type. Take the course in Partner Learning Camp to learn best practices on using Demo Orgs. Just search Demo Org in the browse catalog. GET STARTED

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Manage Your Partnership Sales Product Enablement Alliances + Operations Hire and Train Staff Network with Peers Get Your Apps Published Promote Your Organization Getting Started as a Partner Utilize Benefits and Tools Utilize a Demo Org Access Your Partner Benefits Access Your Partner Benefits Consulting Partner Program Benefits Use these consultant-only benefits to help grow your practice. Benefit Details: Use this resource to discover the ISV partner program benefits we of- fer to support your success in the Salesforce ecosystem. Learn all the ways we can help you design, develop, sell and market your services, as well as service and support your customers. How To Access: To view all of your Partner Program benefits, view the Benefit page in the Partner Community. LEARN MORE Service & Support Benefits > Sell & Market Benefits > Join the Chatter Group >

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Manage Your Partnership Sales Product Enablement Alliances + Operations Hire and Train Staff Get Your Apps Published Promote Your Organization Getting Started as a Partner Utilize Benefits and Tools Utilize a Demo Org Access Your Partner Benefits Network with Peers Network with Peers Partner Advisory Board Connect with Salesforce and your peers to share best practices and product, industry, or program feedback. Benefit Details: Use this resource to provide feedback on programs and product solutions to meet industry demands. Advisory Boards provide an open forum for partners to share information with Salesforce product and industry leaders. How To Access: When a new Partner Advisory Board is formed or when new members are elected to an existing board, partners can apply for the opportuni- ty to join a PAB. Keep an eye out for the call for new partner members in Partner Community News Articles and the Partner Newsflash. T o learn more about the partner commitment and which Advisory Boards exist, check out the Partner Community. LEARN MORE Partner Advisory Board FAQ >

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Manage Your Partnership Sales Product Enablement Alliances + Operations Utilize Benefits and Tools Hire and Train Staff Explore Salesforce Partnership New Partner Learning Get Your Apps Published Getting Started as a Partner Promote Your Organization New Partner Learning Accelerate for Consulting Partners Hit the ground running with our new-partner curriculum. Benefit Details: The Accelerate course will help you identify the focus area for your practice, learn best practices for growth, and understand available partner resources. Use this resource to get prepared to complete a business plan and assess your current capabilities. How To Access: To access this course, navigate to the Partner Learning Camp and enroll in the course. Partner Learning Camp access is required to complete the course and business plan. ENROLL NOW

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New Partner Learning Explore Salesforce Partnership Manage Your Partnership Sales Product Enablement Alliances + Operations Utilize Benefits and Tools Hire and Train Staff Get Your Apps Published Getting Started as a Partner Promote Your Organization Explore Salesforce Partnership Founder Course Curriculum Build your leadership style, explore business models, and get to know the Salesforce ecosystem. Benefit Details: Through real-world scenarios and lessons, this interactive learning series explores the partner ecosystem’s resources to help you grow your organization. How To Access: Sign in to Partner Learning Camp (PLC) and search ‘Founder’ in the browse catalog. GET STARTED Curriculum Guide >

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Manage Your Partnership Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Hire and Train Staff Advance Your Digital Marketing Skills Free Marketing Resources Salesforce Trademark Usage Partnership Promotion Get Your Apps Published Promote Your Organization Partnership Promotion Branding Guidelines and Partnership Badges Leverage the power of your partnership to promote your organization. Benefit Details: Use this resource to clarify some of your brand protection responsibilities and leverage the many benefits of the partner ecosystem, without negatively impacting Salesforce brands. How To Access: View and download the resources on the Partner Community START LEARNING View all Brand details > View the Brand Guidelines > Download Partner Program Badges> Download Pledge 1% Badges >

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Manage Your Partnership Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Hire and Train Staff Get Your Apps Published Promote Your Organization Partnership Promotion Advance Your Digital Marketing Skills Free Marketing Resources Salesforce Trademark Usage Advance Your Digital Marketing Skills Digital Marketing Curriculum Grow your team’s digital marketing skills to drive customer engagement. Benefit Details: Digital Marketing Curriculum is designed to get your team up to speed on the latest digital marketing topics, giving your team the marketing expertise to grow your business. Your team can take advantage of this 10-part digital marketing course created specifically for you. The curriculum covers topics such as: basic B2B marketing principles and go-to market strategies, media and marketing channels, fundamentals of data and the marketing technology stack. How To Access: Visit Partner Learning Camp to access the course. START LEARNING Learn more about Digital Marketing Program > Get your Digital Marketing Program questions answered > Join the Digital Marketing Program Chatter Group >

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Manage Your Partnership Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Hire and Train Staff Get Your Apps Published Promote Your Organization Free Marketing Resources Salesforce Trademark Usage Partnership Promotion Advance Your Digital Marketing Skills Free Marketing Resources Partner Marketing Center Utilize our templates and guides to position Salesforce products and grow your business. Benefit Details: Use this resource to access pre-built marketing content for your business, including email campaigns, social media posts, marketing guides, call scripts and more. How To Access: Easy to install app integrates into your Sales Cloud instance. Download the app from the AppExchange. GET STARTED Learn More About Partner Marketing Center > Training on Partner Marketing Center in Partner Learning Camp > Join the Partner Marketing Center Chatter Group >

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Manage Your Partnership Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Hire and Train Staff Get Your Apps Published Promote Your Organization Free Marketing Resources Salesforce Trademark Usage Partnership Promotion Advance Your Digital Marketing Skills Salesforce Trademark Usage Google Ads Leverage the power of the Salesforce brand in your Google Ads. Benefit Details: As a Cloud Reseller you can take advantage of this benefit to help you promote Salesforce products and solutions on Google, YouTube, and in other online advertising locations. Use ads incorporating the Salesforce trademark to help you attract new customers. How To Access: Please log a Benefits & Tools case via the Partner community confirming that you are a Cloud Reseller and include your google ad ID. Please ensure that the ID you provide is the master ID, not a sub-account ID. GET STARTED Google Ads Benefits One Pager >

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Salesforce Technology Resources Customer Solution Tools Consultant + Technical Certification and Training Tools Select Your Objective or Goal Choose your current objective and we’ll guide you to proven tools and resources to help you accomplish it.

Learning for Architects Certification and Training Tools Consultant + Technical Salesforce Technology Resources Customer Solution Tools Accelerate Customer Solutions Learning for Architects Architect Success Learn to build multi-cloud solutions. Benefit Details: Discover how to deliver multi-cloud solutions with confidence. This Partner Learning Camp curricula was designed by architects for architects, and covers three key domains: B2C Solution Architect, B2B Solution Architect and Enterprise Architect. The curricula also helps you prepare for the certification exams. You will have access to a valuable collection of assets that you can browse to find the content relevant to your role. How To Access: Visit Partner Learning Camp to get started. GET STARTED Join the Architect Success Chatter Group >

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Certification and Training Tools Consultant + Technical Customer Solution Tools Salesforce Technology Resources Learning for Architects Accelerate Customer Solutions Accelerate Customer Solutions Solutions Go-to-Market Download our step-by-step guide to launching effective customer solutions. Benefit Details: Use this e-book as roadmap to bring your solutions to market quickly and accelerate your revenue generation. How To Access: Download the eBook from the Partner Community. LEARN MORE

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Marketing Cloud Demo Org Connect with Developers Access Support Access Demo Orgs Certification and Training Tools Consultant + Technical Customer Solution Tools Salesforce Technology Resources Access Demo Orgs Demo Station for Partners Learn all the benefits of demo orgs and how to access them. Benefit Details: Demo orgs offer you a variety of benefits in planning and testing your solution, and in showcasing your solutions to customers. How To Access: Take the course in Partner Learning Camp to learn best practices on using Demo Orgs. Just search Demo Org in the browse catalog. LEARN MORE

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Access Demo Orgs Marketing Cloud Demo Org Certification and Training Tools Consultant + Technical Customer Solution Tools Salesforce Technology Resources Connect with Developers Access Support Marketing Cloud Demo Org Marketing Cloud Demo Org Build your marketing cloud capabilities with demo orgs. Benefit Details: Use a demo org and develop your marketing cloud application for training, development and customer demos. How To Access: To request a Demo environment for Marketing Cloud, go to Salesforce Help to open a ticket and select ‘Salesforce Partner Program Support’ as the case type. GET STARTED

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Connect with Developers Access Demo Orgs Marketing Cloud Demo Org Certification and Training Tools Consultant + Technical Customer Solution Tools Access Support Salesforce Technology Resources Connect with Developers Developer Center Connect with our community of development experts. Benefit Details: Get advice and updates directly from the experts to enhance your solution development. How To Access: Navigate to the site below to access all developer resources including documentation, knowledge articles, videos, and more. LEARN MORE

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Access Support Connect with Developers Certification and Training Tools Consultant + Technical Customer Solution Tools Access Demo Orgs Marketing Cloud Demo Org Salesforce Technology Resources Access Support Help & Training Community Quickly find the right support expert to help you problem-solve. Benefit Details: Reach out to experts who can answer your program and technical questions. How To Access: Step one: Confirm you have a Trailblazer ID. This is needed to log an d manage cases in Salesforce Help. Step two: Check out Salesforce Help . GET STARTED Partner FAQ >

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Consultant + Technical Customer Solution Tools Certification and Training Tools Salesforce Technology Resources Credential Guide Gain Credentials New Course and Credentials Get Certification Vouchers Grow Customer-Facing Skills Partner Only Trainings Certification Management Gain Credentials Accredited Professional Increase your product and industry knowledge. Benefit Details: The Accredited Professional credential is designed to help your company stand out to customers and win business. Use this resource to help differentiate and demonstrate your expertise to your customers. How To Access: Visit Partner Learning Camp to get started. GET STARTED Learn how your credentials work together > Accredited Professional Partner Community page > Join the Accredited Professional Chatter Group >

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Consultant + Technical Customer Solution Tools Certification and Training Tools Salesforce Technology Resources New Course and Credentials Credential Guide Gain Credentials Get Certification Vouchers Grow Customer-Facing Skills Partner Only Trainings Certification Management Credential Guide Credential Guide Program Learn skills to meet customer needs now and in the future. Benefit Details: Partners need both Trailhead certifications and Accredited Professional credentials to demonstrate expertise to customers. It’s important to understand which learning journey you are on to deepen your Salesforce skills, regardless of your tenure. Use the Partner Guide to Credentials to set yourself up for success, determine your next credential opportunity, and build your Salesforce career. How To Access: View the resource GET STARTED Chart Your PathLink >

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Consultant + Technical Customer Solution Tools Certification and Training Tools Salesforce Technology Resources Credential Guide Gain Credentials New Course and Credentials Get Certification Vouchers Grow Customer-Facing Skills Partner Only Trainings Certification Management New Courses and Credentials Partner Learning Camp Release Notes Stay up to date on monthly releases to Partner Learning Camp. Benefit Details: Each month we add new courses and curricula, designed with you in mind. Check out the latest courses and new Accredited Professional exams that are available to you. All courses are searchable in the Partner Learning Camp course catalog and can be filtered by product, industry, or language. How To Access: View the resource GET STARTED Partner Learning Camp Course Release Notes >

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Consultant + Technical Customer Solution Tools Certification and Training Tools Salesforce Technology Resources Credential Guide Gain Credentials New Course and Credentials Partner Only Trainings Get Certification Vouchers Grow Customer-Facing Skills Certification Management Partner Only Trainings Partner Learning Camp Access specialized learning opportunities. Benefit Details: Use the Partner Learning Camp (PLC) to expand your capabilities to meet customer needs now and in the future. Designed for Salesforce partners, the PLC offers curricula for learning as well as hands-on events. Expand your product and industry knowledge, earn Navigator distinctions and drive customer success. How To Access: Visit Partner Learning Camp to get started. LEARN MORE Sign up for Partner Learning Camp’s latest updates, including events, new curriculum and credentials > How To Use Partner Learning Camp > Join the Partner Learning Camp Chatter Group >

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Consultant + Technical Customer Solution Tools Certification and Training Tools Salesforce Technology Resources Credential Guide Grow Customer-Facing Skills Gain Credentials New Course and Credentials Partner Only Trainings Get Certification Vouchers Certification Management Get Certification Vouchers Certification Vouchers Use testing vouchers to promote certification and showcase your expertise. Benefit Details: Use this resource to obtain certification vouchers for your team to build your team’s technical expertise. Free vouchers are based on your program tier. How To Access: To request vouchers, go to Salesforce Help and select ‘Salesforce Partner Program Support’ as the case type. Partner Support FAQ > GET STARTED

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Consultant + Technical Customer Solution Tools Certification and Training Tools Salesforce Technology Resources Credential Guide Gain Credentials New Course and Credentials Partner Only Trainings Get Certification Vouchers Grow Customer-Facing Skills Certification Management Grow Customer-Facing Skills Success Manager Curriculum Boost important customer-facing skills. Benefit Details: Whether you’re a success manager, engagement manager, practice lead, or consultant, this interactive learning series focuses on developing your skills in customer-facing activities, including building lasting customer relationships, driving solution adoption, and expanding Salesforce solutions across customer organizations. How To Access: Sign in to Partner Learning Camp (PLC) with your partner credentials. ENROLL NOW View the Curriculum Guide >

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Consultant + Technical Customer Solution Tools Certification and Training Tools Salesforce Technology Resources Credential Guide Gain Credentials New Course and Credentials Get Certification Vouchers Grow Customer-Facing Skills Partner Only Trainings Certification Management Certification Management WebAssessor + Trailhead Link your accounts so your achievements help increase your org’s Trailblazer score. Benefit Details: Boost your Trailblazer score by linking your WebAssessor and Trailhead accounts, and ensure you get credit for all your achievements. How To Access: Log into your WebAssessor account: Click ‘Edit Profile’ and Confirm company name is correct and the individual is enrolled as ‘SFDC Partner’ GET STARTED

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Alliances + Operations Technical Business Leader Marketing What’s Your Role? Choose the ISV role that aligns to your tasks today. Build brand awareness and drive demand through marketing activities. Oversee company strategy and your relationship with Salesforce, drive revenue growth. Manage your organization’s partnership with Salesforce. Drive customer success by building software solutions on the Salesforce platform. Marketing Director/Manager • CMO • Partner Marketing Managing Partner • CXO, President • Sales Alliances Director/Manager • Sales • Partner Account Manager • Practice Lead • Strategic Alliances Architect • Developer • Solution Engineer

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Boost Your Marketing Strategy Marketing Drive Demand Optimize AppExchange Listing Build Brand Awareness Select Your Objective or Goal Choose your current objective and we’ll guide you to proven tools and resources to help you accomplish it.

Improve Your Marketing Campaigns Learn to Co-Market Build a Sales Kit Advance Your Digital Marketing Skills Optimize Your AppExchange Listing Marketing Drive Demand Build Brand Awareness Boost Your Marketing Strategy Advance Your Digital Marketing Skills Digital Marketing Curriculum Grow your digital marketing skills to drive customer engagement. Benefit Details: Digital Marketing Curriculum is designed to get you up to speed on the latest digital marketing topics, giving you the marketing expertise to grow your business. Take advantage of this 10-part digital marketing course created specifically for you. The curriculum covers topics such as: basic B2B marketing principles and go-to market strategies, media and marketing channels, fundamentals of data and the marketing technology stack. How To Access: Visit Partner Learning Camp to access the course. START LEARNING Learn more about Digital Marketing Program > Get your Digital Marketing Program questions answered > Join the Chatter Group >

Learn to Co-Market Build a Sales Kit Advance Your Digital Marketing Skills Improve Your Marketing Campaigns Optimize Your AppExchange Listing Marketing Drive Demand Build Brand Awareness Boost Your Marketing Strategy Partner Marketing Center Curriculum Learn how to use our dedicated Partner Marketing Center to position and grow your Salesforce business. Benefit Details: This resource teaches you how to use the Partner Marketing Center and deploy integrated campaigns for your customers. Access step by step guides and demos. How To Access: Take the course in Partner Learning Camp. START LEARNING Join the Chatter Group > Improve Your Marketing Campaigns

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Build a Sales Kit Advance Your Digital Marketing Skills Improve Your Marketing Campaigns Learn to Co-Market Marketing Build Brand Awareness Boost Your Marketing Strategy Optimize Your AppExchange Listing Drive Demand Learn to Co-Market Co-marketing Recommendations Discover best practices in co-marketing with this download. Benefit Details: Understand the essentials of co-marketing with Salesforce to drive Salesforce engagement with marketing content, and navigate opportunities to attract Salesforce Sales Teams. How To Access: Take the Product Marketing course in Partner Learning Camp. GET STARTED

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Advance Your Digital Marketing Skills Improve Your Marketing Campaigns Learn to Co-Market Build a Sales Kit Optimize Your AppExchange Listing Marketing Drive Demand Build Brand Awareness Boost Your Marketing Strategy Build a Sales Kit Sales Kit Curriculum Learn to build an effective Sales Kit. Benefit Details: Use this resource to get to know the Sales Kit, identifying what each Sales Kit asset is used to convey. Learn to define the foundation of your sales messaging for your intended audience, and create first- drafts of each template. How To Access: Log-in to Partner Learning Camp and enroll in the Building Your Sales Kit course. TAKE THE COURSE

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Get PR Guidelines Create an AppExchange Listing Partnership Promotion Optimize Your AppExchange Listing Marketing Drive Demand Build Brand Awareness Boost Your Marketing Strategy Partnership Promotion Branding Guidelines and Partnership Badges Leverage the power of your partnership to promote your organization. Benefit Details: Use this resource to clarify some of your brand protection responsibilities and leverage the many benefits of the partner ecosystem, without negatively impacting Salesforce brand guidelines. How To Access: View and download the resources on the Partner Community. GET STARTED View all branding details > View the Brand Guidelines > Download Partner Program Badges > Download Pledge 1% Badges >

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Create an AppExchange Listing Partnership Promotion Get PR Guidelines Optimize Your AppExchange Listing Marketing Drive Demand Build Brand Awareness Boost Your Marketing Strategy Get PR Guidelines Partner Public Relations Learn about opportunities to leverage the Salesforce brand in your communications. Benefit Details: Use this resource to learn about using the Salesforce brand in your PR materials. Access helpful templates, as well as a submission form as well as a submissions form so your materials can be reviewed. How To Access: View PR templates and guidelines in the Partner Community. VIEW TEMPLATES View the PR guidelines > Submit a Press Release for approval > Join the Chatter Group >

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Get PR Guidelines Create an AppExchange Listing Partnership Promotion Marketing Build Brand Awareness Boost Your Marketing Strategy Optimize Your AppExchange Listing Drive Demand Create an AppExchange Listing AppExchange Listing Quickly attract and drive customer demand for your app. Benefit Details: The AppExchange Listing is your digital storefront and extension of your brand on AppExchange, the leading enterprise cloud marketplace for pre-built apps and consultants. Use this resource to showcase your expertise and capabilities to potential customers. How To Access: 1) Ensure you have listing access in the Partner Community. 2) Once you have access, head over to the Publishing tab on the Partner Community. 3) From there, you will see a button that says “Create Your First Listing.” 4) You will then be directed to fill out your listing information. View the Partner Field Guide for best practices and tips to create the Perfect AppExchange listing F or all ISV listings, you must have passed security review before going live with your listing on AppExchange. GET STARTED

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Optimize Your AppExchange Listing Marketing Build Brand Awareness Drive Demand Free Marketing Resources Salesforce Trademark Usage Promote Your AppExchange Listing Boost Your Marketing Strategy Promote Your AppExchange Listing AppExchange Marketing Program (AMP) Leverage co-marketing to generate new business. Benefit Details: The AppExchange Marketing Program (AMP) helps you utilize co-marketing opportunities with Salesforce. Use this turnkey paid program, in concert with your own marketing, to promote your solution to Salesforce customers, employees and influencers. How To Access: Apply for each of your listings in the AppExchange Marketing Program application form. APPLY HERE Review the AMP Overview FY22 Q3-Q4 > Join the AppExchange Markering Program Chatter Group >

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Optimize Your AppExchange Listing Marketing Drive Demand Salesforce Trademark Usage Promote Your AppExchange Listing Free Marketing Resources Boost Your Marketing Strategy Build Brand Awareness Free Marketing Resources Partner Marketing Center Utilize our free templates and guides to position Salesforce products and grow your business. Benefit Details: Use this resource to access pre-built marketing content for your business, including email campaigns, social media posts, marketing guides, call scripts and more. How To Access: Easy to install app integrates into your Sales Cloud instance. Download the app from the AppExchange. GET STARTED Learn More About Partner Marketing Center > Training on Partner Marketing Center in Partner Learning Camp > Join the Partner Marketing Center Chatter Group >

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Optimize Your AppExchange Listing Marketing Drive Demand Salesforce Trademark Usage Promote Your AppExchange Listing Free Marketing Resources Boost Your Marketing Strategy Build Brand Awareness Salesforce Trademark Usage Google Ads Leverage the power of the Salesforce brand in your Google Ads. Benefit Details: As a Cloud Reseller you can take advantage of this benefit to help you promote Salesforce products and solutions on Google, YouTube and in other online advertising locations. Use ads incorporating the Salesforce trademark to help you attract new customers. How To Access: Please log a Benefits & Tools case via the Partner community confirming that you are a Cloud Reseller and include your google ad ID. Please ensure that the ID you provide is the master ID, not a sub-account ID. GET STARTED Google Ads Benefit One Pager >

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Marketing Drive Demand Optimize Your AppExchange Listing Build Brand Awareness Listing Analytics Connect with Prospects Showcase Customer Reviews Get App Usage Data Boost Your Marketing Strategy Get App Usage Data AppExchange App Analytics Learn how customers are using your app. Benefit Details: ISV partners, with security-reviewed managed packages, can: • Track customer app usage through a simple API connection that delivers data through a .csv or parquet file. • Understand feature adoption by evaluating user engagement across time and customer cohort. • Take a data-driven approach to optimizing your app and AppExchange business strategy. How To Access: To access App Analytics, open a case in Help & Training. Be sure to include App Analytics and specify the package IDs that you want to track analytics data for. We will review your case and notify you when App Analytics is enabled. LEARN MORE Monitor AppExchange Listing Performance >

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Marketing Drive Demand Optimize Your AppExchange Listing Build Brand Awareness Connect with Prospects Showcase Customer Reviews Listing Analytics Get App Usage Data Boost Your Marketing Strategy Listing Analytics AppExchange Marketplace Analytics Leverage data-driven insights to learn how customers are finding and interacting with your AppExchange listing. Benefit Details: With AppExchange marketplace analytics, you will have the ability to: • Measure marketing impact by tracking the entire AppExchange customer journey from search to conversion. • Understand visitor behavior by analyzing listing content engagement. • Take insight-based action by exploring channel, user activity, and search-keyword data. How To Access: 1. Log in to the Salesforce Partner Community. 2. Select the “Publishing” tab in the top navigation. 3. Select “Analytics.” 4. Start using AppExchange Marketplace Analytics! T o access the analytics all individuals with an active AppExchange listing must have the “Manage Listing” permission in the Partner Community. Please contact your admin to request access. LEARN MORE

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Marketing Drive Demand Optimize Your AppExchange Listing Build Brand Awareness Listing Analytics Showcase Customer Reviews Get App Usage Data Connect with Prospects Boost Your Marketing Strategy Connect with Prospects AppExchange Chat Connect to your listing visitors in real time. Benefit Details: Use this resource to connect with visitors to your AppExchange listings in real time. This paid offering enables live conversations with prospective customers. After purchase you can configure the chat app to answer questions, gather contact information and capture leads. How To Access: AppExchange Chat is an annual commitment at a total cost of $15,000 USD through the AMP program. This cost covers all AppExchange listings on which a partner would like to add Chat. The AMP team will invoice participating partners once at the start of their participation. T o support your efforts, self-service resources are available through Qualified University . LEARN MORE Join the Chatter Group >

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Marketing Drive Demand Optimize Your AppExchange Listing Build Brand Awareness Listing Analytics Connect with Prospects Showcase Customer Reviews Get App Usage Data Boost Your Marketing Strategy Showcase Customer Reviews Verified Customer Reviews Enhance your partner reputation with customer project reviews. Benefit Details: Use this resource to showcase project reviews and help attract new customers. Customer Satisfaction Surveys sent after projects are completed include a review component. If a customer chooses to have their review published, it will appear on your Consultant Listing as a Verified Project Review for both current customers and prospects to read. How To Access: Once you submit projects through the Business Console of the Partner Community, you will need to input customer contacts to send the Customer Satisfaction survey to. The customer contact will have the optional opportunity to include a project review to be displayed on your AppExchange listing. Salesforce will publish this review to the Review tab of the listing, on the customer’s behalf. LEARN MORE

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Promote Your Business Business Leader Hire and Train Staff Manage Your Partnership and Benefits Grow Your Business Get Started as a Partner Select Your Objective or Goal Choose your current objective and we’ll guide you to proven tools and resources to help you accomplish it.

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Hire and Train Staff Advance Your Digital Marketing Skills Co-Marketing Opportunities Enable Customers to Easily Try Your App Free Marketing Resources Manage Your Partnership and Benefits Business Leader Hire and Train Staff Grow Your Business Promote Your Business Get Started as a Partner Free Marketing Resources Partner Marketing Center Utilize our templates and guides to position Salesforce and grow your business. Benefit Details: Use this resource to access pre-built marketing content for your business, including email campaigns, social media posts, marketing guides, call scripts and more. How To Access: Easy to install app integrates into your Sales Cloud instance. Download the app from the AppExchange. GET STARTED Learn More About Partner Marketing Center > Training on Partner Marketing Center in Partner Learning Camp > Join the Partner Marketing Center Chatter Group >

Free Marketing Resources Advance Your Digital Marketing Skills Hire and Train Staff Manage Your Partnership and Benefits Business Leader Hire and Train Staff Grow Your Business Promote Your Business Co-Marketing Opportunities Enable Customers to Easily Try Your App Get Started as a Partner Advance Your Digital Marketing Skills Digital Marketing Curriculum Grow your digital marketing skills with Salesforce insights proven to drive customer engagement. Benefit Details: Digital Marketing Curriculum is designed to get your team up to speed on the latest digital marketing topics, giving your team the marketing expertise to grow your business. Your team can take advantage of this 10-part digital marketing course created specifically for you. The curriculum covers topics such as: basic B2B marketing principles and go-to market strategies, media and marketing channels, fundamentals of data and the marketing technology stack. How To Access: Learn how to take advantage of the Digital Marketing Program today. START LEARNING Take Digital Marketing Curriculum in Partner Learning Camp > Learn more about Digital Marketing Program > Get your Digital Marketing Program questions answered > Join the Digital Marketing Program Chatter Group >

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Advance Your Digital Marketing Skills Co-Marketing Opportunities Hire and Train Staff Manage Your Partnership and Benefits Business Leader Hire and Train Staff Grow Your Business Promote Your Business Free Marketing Resources Enable Customers to Easily Try Your App Get Started as a Partner Co-Marketing Opportunities AppExchange Marketing Program (AMP) Leverage turnkey, paid co-marketing to reach a Salesforce audience. Benefit Details: The AppExchange Marketing Program (AMP) helps you reach Salesforce customers, prospects, and employees with paid co-marketing opportunities to generate demand and increase awareness. How To Access: Visit the AppExchange Marketing Program Chatter group to get started. GET STARTED

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Co-Marketing Opportunities Enable Customers to Easily Try Your App Hire and Train Staff Manage Your Partnership and Benefits Business Leader Hire and Train Staff Grow Your Business Promote Your Business Advance Your Digital Marketing Skills Free Marketing Resources Get Started as a Partner Enable Customers to Easily Try Your App Test Drive Enable customers to experience the benefits of your app in a ready-only Salesforce org populated with sample data. Benefit Details: Use this resource to offer your customers and prospects a trial of your app. Your customers can test-drive your app’s functionality and features in a read-only Salesforce org with sample data, allowing them to find the best app for their business needs before they contact you for a live demo. How To Access: Learn how to get started with Test Drive on the Salesforce Partner Community. GET STARTED Kit Instructions >

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Sell with Salesforce Network with Peers Manage Your Partnership and Benefits Business Leader Hire and Train Staff Grow Your Business Promote Your Business Get Started as a Partner Network with Peers Partner Advisory Board Connect with Salesforce and your peers to share best practices and product, industry, or program feedback. Benefit Details: Use this resource to provide feedback on programs and product solutions to meet industry demands. Advisory Boards provide an open forum for partners to share information with Salesforce product and industry leaders. How To Access: When a new Partner Advisory Board is formed or when new members are elected to an existing board, partners can apply for the opportuni- ty to join a PAB. Keep an eye out for the call for new partner members in Partner Community News Articles and the Partner Newsflash. T o learn more about the partner commitment and which Advisory Boards exist, check out the Partner Community. LEARN MORE Partner Advisory Board FAQ >

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Network with Peers Sell with Salesforce Manage Your Partnership and Benefits Business Leader Hire and Train Staff Grow Your Business Promote Your Business Get Started as a Partner Sell with Salesforce Sales Readiness Curriculum Access specialized selling courses. Benefit Details: Follow this curriculum to get insider information on selling with Salesforce. Quickly learn to grow your business and attract your ideal customer. How To Access: Log into Partner Learning Camp and search ‘Selling Salesforce’ in the browse catalog. GET STARTED

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Partner Only Trainings Gain Credentials Get Certification Vouchers Build Your Team Manage Your Partnership and Benefits Business Leader Grow Your Business Hire and Train Staff Promote Your Business Get Started as a Partner Build Your Team Salesforce Talent Alliance Connect to new candidates and build a diverse workforce. Benefit Details: Build your skilled team and connect with a diverse talent pool of Salesforce talent. Salesforce Talent Alliance brings new talent into the ecosystem, building a diverse workforce that reflects society around the globe. How To Access: Join the Talent Alliance GET STARTED Take the Pledge to Build a Diverse Workplace > Track Your Hires > Join the Talent Alliance Chatter Group >

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Manage Your Partnership and Benefits Business Leader Grow Your Business Hire and Train Staff Promote Your Business Build Your Team Partner Only Trainings Gain Credentials Get Certification Vouchers Get Started as a Partner Partner Only Trainings Partner Learning Camp Access specialized learning opportunities. Benefit Details: Use the Partner Learning Camp (PLC) to expand your capabilities to meet customer needs now, and in the future. Designed for Salesforce partners, the PLC offers curricula for learning as well as hands-on events. Expand your product and industry knowledge, earn Navigator distinctions and drive customer success with this resource. How To Access: Visit Partner Learning Camp to get started. START LEARNING Sign up for Partner Learning Camp’s latest updates, including events, new curriculum and credentials > How To Use Partner Learning Camp > Join the Partner Learning Camp Chatter Group >

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Manage Your Partnership and Benefits Business Leader Grow Your Business Hire and Train Staff Promote Your Business Partner Only Trainings Gain Credentials Build Your Team Get Certification Vouchers Get Started as a Partner Gain Credentials Accredited Professional Increase your product and industry knowledge. Benefit Details: The Accredited Professional credential is designed for Salesforce partners, in order to help you grow your product and industry knowledge, as well as earn distinctions in Salesforce Navigator. Use this resource to help differentiate and demonstrate your expertise to your customers. How To Access: Visit Partner Learning Camp to get started. LEARN MORE Partner Community Page > Join the Accredited Professional Chatter Group >

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Manage Your Partnership and Benefits Business Leader Grow Your Business Hire and Train Staff Promote Your Business Gain Credentials Get Certification Vouchers Partner Only Trainings Build Your Team Get Started as a Partner Get Certification Vouchers Certification Vouchers Use testing vouchers to promote certification and build your team’s expertise. Benefit Details: Use this resource to obtain certification vouchers for your team. The more certifications your team has, the higher your Trailblazer score, and the better impression you make on prospective customers on the AppExchange. Free vouchers are based on your program tier. How To Access: To request vouchers, go to Salesforce Help and select ‘Salesforce Partner Program Support’ as the case type. GET STARTED Partner Support FAQ >

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Monitor Trailblazer Scorecard Monitor Social Impact Learn About Your Benefits Business Leader Grow Your Business Promote Your Business Hire and Train Staff Manage Your Partnership and Benefits Get Started as a Partner Learn About Your Benefits AppExchange Partner Program Benefits Get detailed information on all your partner benefits. Benefit Details: Use this resource to discover the partner program benefits we offer to support your success in the Salesforce ecosystem. Learn all the ways we can help you design, develop, sell and market your services, as well as service and support your customers. How To Access: Head to the AppExchange Partner Program Benefits Page to learn about the benefits you can start using today to accelerate your growth. LEARN MORE Benefits Overview Deck > Partner Program Landing Page >

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Get Started as a Partner Monitor Social Impact Business Leader Grow Your Business Promote Your Business Hire and Train Staff Manage Your Partnership and Benefits Learn About Your Benefits Monitor Trailblazer Scorecard Monitor Trailblazer Scorecard Program Overview and Trailblazer Dashboard Track progress on your Trailblazer score. Benefit Details: Use this resource to check the current status of your Trailblazer score, which measures your progress across the pillars of Customer Success, Innovation, Growth and Lead/Social Impact. Work your way through the four tiers of the program to access additional benefits in the partner program. How To Access: Track and evaluate your Trailblazer Score quarterly in the Manage (New) tab of the Partner Community. Ensure your team has the Manage Partnership permissions in the Partner Community to view the Trailblazer Score dashboard. Individuals must have the Manage Partnership permissions in the Partner Community to view your dashboard. Contact your Partner Community Account Admin for access. LEARN MORE View all Partner Program Benefits >

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Business Leader Grow Your Business Promote Your Business Hire and Train Staff Manage Your Partnership and Benefits Monitor Trailblazer Scorecard Monitor Social Impact Learn About Your Benefits Get Started as a Partner Monitor Social Impact Social Impact Center and Lead Survey Quantify and publicize your social impact. Benefit Details: This resource recognizes and inspires our partners’ strong social values. You have the opportunity to be awarded points in your Trailblazer scores based on your social impact. As you earn more points, you can advance in levels and earn additional benefits. How To Access: To earn points in your Trailblazer Scorecard for your social impact initiatives, complete this survey and share with us how your organization is leading. Head over to the Partner Community to learn about how partners are driving impact and how you can be recognized through the Partner Program. GET STARTED Lead Pillar eBook >

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Explore Salesforce Partnership App Publishing Resources Business Leader Grow Your Business Promote Your Business Hire and Train Staff Manage Your Partnership and Benefits Get Started as a Partner App Publishing Resources ISV Onboarding Guide Learn the key steps to becoming an AppExchange ISV Partner and deploying your app on AppExchange. Benefit Details: Use this resource to learn the six key milestones on your AppExchange ISV Partner Journey. Whether you’ve already developed an app or are still in the idea stage, we can help you navigate the phases of the onboarding process. How To Access: Check out the ISV Onboarding Guide. LEARN MORE Become an AppExchange Partner (1 Pager) > AppExchange Partner Program Overview >

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App Publishing Resources Explore Salesforce Partnership Business Leader Grow Your Business Promote Your Business Hire and Train Staff Manage Your Partnership and Benefits Get Started as a Partner Explore Salesforce Partnership Founder Course Curriculum Build your leadership style, explore business models, and get to know the Salesforce ecosystem. Benefit Details: Through real-world scenarios and lessons, this interactive learning series explores the partner ecosystem’s resources to help you grow your organization. How To Access: Sign in to Partner Learning Camp (PLC) with your partner credentials. ENROLL NOW Curriculum Guide >

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Hire and Train Staff Alliances + Operations Utilize Benefits and Tools Promote Your Organization Sales Product Enablement Manage Your Partnership Getting Started as a Partner Get Your Apps Published Select Your Objective or Goal Choose your current objective and we’ll guide you to proven tools and resources to help you accomplish it.

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Manage Your Partnership Sales Product Enablement Hire and Train Staff Get Certification Vouchers Build a Strong Team Training Discounts Build Your Team Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Hire and Train Staff Promote Your Organization Manage Trailblazer Score Build Your Team Salesforce Talent Alliance Connect to new candidates and build a diverse workforce. Benefit Details: Build your skilled team and connect with a diverse talent pool of Salesforce talent. Salesforce Talent Alliance brings new talent into the ecosystem, building a diverse workforce that reflects society around the globe. How To Access: Join the Talent Alliance GET STARTED Take the Pledge to Build a Diverse Workplace > Track Your Hires > Join the Talent Alliance Chatter Group >

Build Your Team Get Certification Vouchers Build a Strong Team Training Discounts Manage Trailblazer Score Manage Your Partnership Sales Product Enablement Hire and Train Staff Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Hire and Train Staff Promote Your Organization Certification Vouchers Certification Vouchers Use testing vouchers to promote certification and build your team’s expertise. Benefit Details: Use this resource to obtain certification vouchers for your team. The more certifications your team has, the higher your Trailblazer score, and the better impression you make on prospective customers on the AppExchange. Free vouchers are based on your program tier. How To Access: To request vouchers, go to Salesforce Help and select ‘Salesforce Partner Program Support’ as the case type. GET STARTED Partner Support FAQ >

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Get Certification Vouchers Build a Strong Team Build Your Team Training Discounts Manage Trailblazer Score Manage Your Partnership Sales Product Enablement Hire and Train Staff Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Hire and Train Staff Promote Your Organization Build a Strong Team Hiring Manager Course Curriculum Discover how to inspire employee development and long-term business value. Benefit Details: This interactive learning series helps hiring managers develop a diverse and inclusive workplace through real-world scenarios and lessons. How To Access: Sign in to Partner Learning Camp (PLC) with your partner credentials. ENROLL NOW Curriculum Guide >

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Build a Strong Team Training Discounts Get Certification Vouchers Build Your Team Manage Trailblazer Score Manage Your Partnership Sales Product Enablement Hire and Train Staff Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Hire and Train Staff Promote Your Organization Training Discounts Training and Bulk Voucher Skill up your team with bulk voucher discounts. Benefit Details: Take advantage of exclusive discounts on certification exams and instructor-led courses from the Trailhead Academy team. How To Access: View the details on how to request this discount in this guide. LEARN MORE

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Co-Marketing Opportunities Get Certification Vouchers Free Marketing Resources Enable Customers to Easily Try Your App Manage Trailblazer Score Manage Your Partnership Sales Product Enablement Hire and Train Staff Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Hire and Train Staff Promote Your Organization Manage Trailblazer Score Credential Impact to Trailblazer Score Level up your Trailblazer score. Benefit Details: Use this benefit to learn more about how to increase your Trailblazer Score, and what impacts your credentials have on your score overall. How To Access: Ensure all individuals have logged into the Salesforce exam platform, WebAssessor, and linked their Trailhead exam results to your partner account. Many Trailhead credentials translate into points for your annual Trailblazer Score. GET STARTED

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Manage Your Partnership Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Promote Your Organization Hire and Train Staff Create a Listing Revenue Reporting Drive App Security Connect with Prospects Learn About the Partner Program Get Your Apps Publihed Connect with Prospects AppExchange Chat Connect to your listing visitors in real time. Benefit Details: Use this resource to connect with visitors to your AppExchange listings in real time. This paid offering enables live conversations with prospective customers. After purchase you can configure the chat app to answer questions, gather contact information and capture leads. How To Access: Submit a Partner Program case in Help & Training. SUBMIT A CASE

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Manage Your Partnership Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Promote Your Organization Revenue Reporting Drive App Security Learn About the Partner Program Connect with Prospects Create a Listing Get Your Apps Publihed Hire and Train Staff Create a Listing AppExchange Listing Quickly attract and engage new customers. Benefit Details: AppExchange is the cloud marketplace connecting our customers to our partner ecosystem, with ready-to-install solutions and consultants for every department and industry. Use this resource to showcase your expertise and capabilities to potential customers. How To Access: 1) Ensure you have listing access in the Partner Community. 2) Once you have access, head over to the Publishing tab on the Partner Community. 3) From there, you will see a button that says “Create Your First Listing.” 4) You will then be directed to fill out your listing information. For all ISV listings, you must have passed security review before going live with your listing on AppExchange. GET STARTED

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Manage Your Partnership Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Promote Your Organization Drive App Security Learn About the Partner Program Create a Listing Connect with Prospects Revenue Reporting Get Your Apps Publihed Hire and Train Staff Revenue Reporting Channel Order App Create, submit and track orders. Benefit Details: The Channel Order Application (COA) is the tool that our ISV Partners use in order to place customer orders and report sales to Salesforce. This allows Salesforce to track revenue sharing in accordance with your Salesforce partnership agreement. How To Access: To understand more about the Channel Order Application tool, permissions and processes, visit the COA page on Partner Community. GET STARTED

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Manage Your Partnership Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Promote Your Organization Revenue Reporting Learn About the Partner Program Create a Listing Connect with Prospects Drive App Security Get Your Apps Publihed Hire and Train Staff Drive App Security Security Review Devise an app security strategy. Benefit Details: Use this resource to conduct a comprehensive review of your app’s security. Our Product Security Team tests your product’s defenses against the attacks described on the OWASP list. How To Access: Ensure you’re prepared to pass security review be reviewing the process. GET STARTED Take the AppExchange Security Review Trail >

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Manage Your Partnership Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Promote Your Organization Connect with Prospects Revenue Reporting Create a Listing Learn About the Partner Program Drive App Security Get Your Apps Publihed Hire and Train Staff Learn About the Partner Program ISV Partner Ops Curriculum Find out how to use AppExchange App Analytics, learn ISV contract requirements, and so much more. Benefit Details: This interactive curriculum is tailored specifically for ISV operations, with role-specific resources, expert guidance, case studies, and customer success stories. How To Access: Sign in to Partner Learning Camp (PLC) with your partner credentials. ENROLL NOW Curriculum Guide >

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Manage Your Partnership Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Promote Your Organization Hire and Train Staff Gain Credentials Partner Only Trainings Technical Webinars Learning for Architects Certification Management Discover Product Innovations Trailhead Sales Product Enablement Partner Only Trainings Partner Learning Camp Access specialized learning opportunities. Benefit Details: Use the Partner Learning Camp (PLC) to expand your capabilities to meet customer needs now, and in the future. Designed for Salesforce partners, the PLC offers curricula for learning, as well as hands-on events. Expand your product, industry, sales and marketing knowledge to drive demand and customer success with this resource. How To Access: Visit Partner Learning Camp to get started. START LEARNING Sign up for Partner Learning Camp’s latest updates, including events, new curriculum and credentials > How To Use Partner Learning Camp > Join the Partner Learning Camp Chatter Group >

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Manage Your Partnership Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Promote Your Organization Hire and Train Staff Technical Webinars Learning for Architects Certification Management Discover Product Innovations Partner Only Trainings Gain Credentials Trailhead Sales Product Enablement Gain Credentials Accredited Professional Expand your product and industry knowledge. Benefit Details: The Accredited Professional credential is designed for Salesforce partners, in order to help you grow your product and industry knowledge, as well as earn distinctions in Salesforce Navigator. Use this resource to help differentiate and demonstrate your expertise to your customers. How To Access: Visit Partner Learning Camp to get started. LEARN MORE Accredited Professional Partner Community Page > Join the Accredited Professional Chatter Group >

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Manage Your Partnership Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Promote Your Organization Hire and Train Staff Learning for Architects Certification Management Discover Product Innovations Partner Only Trainings Gain Credentials Technical Webinars Trailhead Sales Product Enablement Technical Webinars AppExchange Tech Talks Hear from Salesforce experts in this specialized video series. Benefit Details: Use this resource to learn about the latest partner and customer innovations with engaging demos, product roadmap overviews and interviews with technical experts. How To Access: Register for upcoming AppExchange Tech Talks. REGISTER NOW

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Manage Your Partnership Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Promote Your Organization Hire and Train Staff Learning for Architects Certification Management Partner Only Trainings Gain Credentials Technical Webinars Discover Product Innovations Trailhead Sales Product Enablement Discover Product Innovations Release Notes Get cutting-edge product information. Benefit Details: Release notes offer brief, high-level descriptions of enhancements and new product features. Find setup information, tips to help you get started, and best practices to ensure your continued success. How To Access: Visit Partner Learning Camp to get started. LEARN MORE

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Manage Your Partnership Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Promote Your Organization Hire and Train Staff Certification Management Partner Only Trainings Gain Credentials Technical Webinars Discover Product Innovations Learning for Architects Trailhead Sales Product Enablement Learning for Architects Architect Success Learn to build multi-cloud solutions. Benefit Details: Use this resource to learn how to deliver multi-cloud solutions with confidence. This Partner Learning Camp curricula was designed by architects for architects, and covers three key domains: B2C Solution Architect, B2B Solution Architect and Enterprise Architect. The curricula also helps you prepare for the certification exams. How To Access: Visit Partner Learning Camp to get started. LEARN MORE Join the Architect Success Chatter Group >

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Manage Your Partnership Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Promote Your Organization Hire and Train Staff Partner Only Trainings Gain Credentials Technical Webinars Discover Product Innovations Learning for Architects Certification Management Trailhead Sales Product Enablement Certification Management WebAssessor + Trailhead Link your accounts so your achievements help increase your org’s Trailblazer score. Benefit Details: Ensure your WebAssessor and Trailhead accounts are linked in order to get credit towards your Trailblazer score. How To Access: Log into your WebAssessor account. Click ‘Edit Profile’ and Confirm company name is correct and the individual is enrolled as ‘SFDC Partner’. GET STARTED

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Trailhead Manage Your Partnership Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Get Your Apps Published Promote Your Organization Sales Product Enablement Hire and Train Staff Partner Only Trainings Gain Credentials Technical Webinars Discover Product Innovations Learning for Architects Certification Management Trailhead Trailhead Access our core learning resource. Benefit Details: Trailhead is the key Salesforce learning resources for you and your team, containing courses to get you up to speed on both the hard and soft skills necessary to succeed in the Salesforce ecosystem. How To Access: Visit Trailhead to get started. GET STARTED

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Sales Product Enablement Getting Started as a Partner Business Leader Utilize Benefits and Tools Promote Your Organization Hire and Train Staff Monitor Trailblazer Scorecard Monitor Social Impact Access Support Manage Your Business Org Get Your Apps Published Manage Your Partnership Manage Your Business Org Partner Business Org Access the tools you need to run your business. Benefit Details: This resource provides access to an AppExchange Business Org production environment with AppExchange tools and two licenses of Enterprise Edition Sales Cloud. How To Access: Submit a Partner Program case in Help & Training. GET STARTED

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Manage Your Partnership Sales Product Enablement Getting Started as a Partner Business Leader Utilize Benefits and Tools Promote Your Organization Hire and Train Staff Monitor Social Impact Access Support Manage Your Business Org Monitor Trailblazer Scorecard Get Your Apps Published Manage Your Partnership Monitor Trailblazer Scorecard The AppExchange Trailblazer Scorecard Review and analyze your Trailblazer Score to track progress of your partnership. Benefit Details: Use this resource to check the current status of your Trailblazer score, which measures your progress across the pillars of Customer Success, Innovation, Growth and Lead/Social Impact. Work your way through the four tiers of the program to access additional benefits in the partner program. How To Access: The AppExchange Partner Trailblazer Score is calculated quarterly and you are notified via email of your new score and tier on a quarterly- basis. To access your score today, you view your score in the Partner Community Trailblazer Score Console. LEARN MORE Trailblazer Scorecard Infographic >

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Manage Your Partnership Sales Product Enablement Getting Started as a Partner Business Leader Utilize Benefits and Tools Promote Your Organization Hire and Train Staff Manage Your Business Org Access Support Monitor Trailblazer Scorecard Monitor Social Impact Get Your Apps Published Manage Your Partnership Monitor Social Impact Social Impact Center and Lead Survey Quantify and publicize your social impact. Benefit Details: This resource recognizes and inspires our partners’ strong social values. You have the opportunity to be awarded points in your Trailblazer scores based on your social impact. As you earn more points, you can advance in levels and earn additional benefits. How To Access: To earn points in your Trailblazer Scorecard for your social impact initiatives, complete this survey and share with us how your organization is leading. Head over to the Partner Community to learn about how partners are driving impact and how you can be regonized through the Partner Program. GET STARTED Lead Pillar eBook >

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Manage Your Partnership Sales Product Enablement Getting Started as a Partner Business Leader Utilize Benefits and Tools Promote Your Organization Hire and Train Staff Manage Your Business Org Monitor Trailblazer Scorecard Monitor Social Impact Access Support Get Your Apps Published Manage Your Partnership Access Support Help & Training Community Quickly find the right support to help you problem-solve. Benefit Details: Use this resource to reach out to experts who can best answer your program and technical questions. How To Access: Step one: Confirm you have a TrailBlazer ID. This is needed to log and manage cases in Salesforce Help. Learn how to confirm your TrailBlazer ID here. Step two: Check out Salesforce Help. LEARN MORE Partner FAQ >

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Manage Your Partnership Sales Product Enablement Alliances + Operations Hire and Train Staff Access Your Partner Benefits Network with Peers Utilize a Demo Org Get Your Apps Published Promote Your Organization Getting Started as a Partner Utilize Benefits and Tools Utilize a Demo Org Demo Station for Partners Simplify your app development with demo tools and high-performance testing. Benefit Details: Use this resource to complete high-performance testing for large data sets. This Org allows testing of millions of records with thousands of concurrent users. How To Access: To request orgs, submit a Partner Program case in Help & Training. GET STARTED

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Manage Your Partnership Sales Product Enablement Alliances + Operations Hire and Train Staff Network with Peers Get Your Apps Published Promote Your Organization Getting Started as a Partner Utilize Benefits and Tools Utilize a Demo Org Access Your Partner Benefits Access Your Partner Benefits ISV Partner Program & Benefits Get detailed information on all your partner benefits. Benefit Details: Use this resource to discover the ISV partner program benefits we of- fer to support your success in the Salesforce ecosystem. Learn all the ways we can help you design, develop, sell and market your services, as well as service and support your customers. How To Access: Head to the AppExchange Partner Program Benefits Page to learn about the benefits you can start using today to accelerate your growth. LEARN MORE

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Manage Your Partnership Sales Product Enablement Alliances + Operations Hire and Train Staff Get Your Apps Published Promote Your Organization Getting Started as a Partner Utilize Benefits and Tools Utilize a Demo Org Access Your Partner Benefits Network with Peers Network with Peers Partner Advisory Board Connect with Salesforce and your peers to share best practices and product, industry, or program feedback. Benefit Details: Use this resource to provide feedback on programs and product solutions to meet industry demands. Advisory Boards provide an open forum for partners to share information with Salesforce product and industry leaders. How To Access: When a new Partner Advisory Board is formed or when new members are elected to an existing board, partners can apply for the opportuni- ty to join a PAB. Keep an eye out for the call for new partner members in Partner Community News Articles and the Partner Newsflash. T o learn more about the partner commitment and which Advisory Boards exist, check out the Partner Community. LEARN MORE Partner Advisory Board FAQ >

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Manage Your Partnership Sales Product Enablement Alliances + Operations Utilize Benefits and Tools Hire and Train Staff Explore Salesforce Partnership Go-to-Market with Your App App Publishing Resources New Partner Learning Get Your Apps Published Getting Started as a Partner Promote Your Organization New Partner Learning Accelerate for ISVs Grow your business with customized Salesforce support. Benefit Details: The Accelerate course will provide the insights and support you need to strategically align with Salesforce and grow with AppExchange. How To Access: Learn more about upcoming cohort programs on the Salesforce Accelerate landing page. APPLY TODAY

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New Partner Learning Explore Salesforce Partnership Manage Your Partnership Sales Product Enablement Alliances + Operations Utilize Benefits and Tools Hire and Train Staff Get Your Apps Published Getting Started as a Partner Promote Your Organization Go-to-Market with Your App App Publishing Resources Explore Salesforce Partnership Founder Course Curriculum Build your leadership style, explore business models, and get to know the Salesforce ecosystem. Benefit Details: Through real-world scenarios and lessons, this interactive learning series explores the partner ecosystem’s resources to help you grow your organization. How To Access: Sign in to Partner Learning Camp (PLC) and search ‘Founder’ in the browse catalog. GET STARTED Curriculum Guide >

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Go-to-Market with Your App Explore Salesforce Partnership Manage Your Partnership Sales Product Enablement Alliances + Operations Utilize Benefits and Tools Hire and Train Staff Get Your Apps Published Getting Started as a Partner Promote Your Organization App Publishing Resources New Partner Learning Go-to-Market with Your App ISV Go-to-Market Guide Learn the process of going to market with your AppExchange app. Benefit Details: Use this resource as a guide through the process of taking your product to market on the AppExchange. This e-book explores every step and stage in your journey from a great App idea to a successful App launch. How To Access: Check out the ISV Go-To-Market Guide Today. GET STARTED

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App Publishing Resources Manage Your Partnership Sales Product Enablement Alliances + Operations Utilize Benefits and Tools Hire and Train Staff Get Your Apps Published Getting Started as a Partner Promote Your Organization Go-to-Market with Your App New Partner Learning Explore Salesforce Partnership App Publishing Resources ISV Onboarding Guide Learn the key steps to becoming an AppExchange ISV Partner and deploying your app on AppExchange. Benefit Details: Use this resource to learn the six key milestones on your AppExchange ISV Partner Journey. Whether you’ve already developed an App or are still in the idea stage, we can help you navigate the phases of the onboarding process. How To Access: Check out the ISV Onboarding Guide LEARN MORE Become an AppExchange Partner (1 Pager) > AppExchange Partner Program Overview >

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Manage Your Partnership Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Hire and Train Staff Partnership Promotion Advance Your Digital Marketing Skills Free Marketing Resources Promote Your AppExchange Listing Salesforce Trademark Usage Get Your Apps Published Promote Your Organization Promote Your AppExchange Listing AppExchange Marketing Program (AMP) Create co-branded marketing content with turnkey marketing opportunities. Benefit Details: The App Exchange Marketing Program (AMP) helps you utilize co-marketing opportunities with Salesforce. Use this turnkey paid program, in concert with your own marketing, to promote your solution to Salesforce customers, employees and influencers. How To Access: Learn about the value of AppExchange Marketing Program and the array of paid offerings to help you drive app demand. GET STARTED

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Manage Your Partnership Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Hire and Train Staff Get Your Apps Published Promote Your Organization Promote Your AppExchange Listing Partnership Promotion Advance Your Digital Marketing Skills Free Marketing Resources Salesforce Trademark Usage Partnership Promotion Branding Guidelines and Partnership Badges Leverage the power of your partnership to promote your organization. Benefit Details: Use this resource to clarify some of your brand protection responsibilities and leverage the many benefits of the partner ecosystem, without negatively impacting Salesforce brand. How To Access: View and download the resources on the Partner Community START LEARNING View all Branding details > View the Brand Guidelines > Download Partner Program Badges> Download Pledge 1% Badges >

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Manage Your Partnership Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Hire and Train Staff Get Your Apps Published Promote Your Organization Partnership Promotion Advance Your Digital Marketing Skills Free Marketing Resources Salesforce Trademark Usage Promote Your AppExchange Listing Advance Your Digital Marketing Skills Digital Marketing Curriculum Grow your digital marketing skills to drive customer engagement. Benefit Details: Digital Marketing Curriculum is designed to get your team up to speed on the latest digital marketing topics, giving your team the marketing expertise to grow your business. Your team can take advantage of this 10-part digital marketing course created specifically for you. The curriculum covers topics such as: basic B2B marketing principles and go-to market strategies, media and marketing channels, fundamentals of data and the marketing technology stack. How To Access: Visit Partner Learning Camp to access the course. START LEARNING Learn more about Digital Marketing Program > Get your Digital Marketing Program questions answered > Join the Digital Marketing Program Chatter Group >

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Manage Your Partnership Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Hire and Train Staff Get Your Apps Published Promote Your Organization Promote Your AppExchange Listing Partnership Promotion Advance Your Digital Marketing Skills Free Marketing Resources Salesforce Trademark Usage Free Marketing Resources Partner Marketing Center Utilize our templates and guides to position Salesforce products and grow your business. Benefit Details: Use this resource to access pre-built marketing content for your business, including email campaigns, social media posts, marketing guides, call scripts and more. How To Access: Easy to install app integrates into your Sales Cloud instance. Download the app from the AppExchange. GET STARTED Learn More About Partner Marketing Center > Training on Partner Marketing Center in Partner Learning Camp > Join the Partner Marketing Center Chatter Group >

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Manage Your Partnership Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Hire and Train Staff Get Your Apps Published Promote Your Organization Free Marketing Resources Salesforce Trademark Usage Promote Your AppExchange Listing Partnership Promotion Advance Your Digital Marketing Skills Salesforce Trademark Usage Google Ads Leverage the power of the Salesforce brand in your Google Ads. Benefit Details: As a Cloud Reseller you can take advantage of this benefit to help you promote Salesforce products and solutions on Google, YouTube and in other online advertising locations. Use ads incorporating the Salesforce trademark to help you attract new customers. How To Access: Please log a Benefits & Tools case via the Partner community confirming that you are a Cloud Reseller and include your google ad ID. Please ensure that the ID you provide is the master ID, not a sub-account ID. GET STARTED Google Ads Benefits One Pager >

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App Development Tools Marketing Technical Customer Solution Tools Certification and Training Tools Salesforce Technology Tools Select Your Objective or Goal Choose your current objective and we’ll guide you to proven tools and resources to help you accomplish it.

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Learning for Architects Certification and Training Tools Technical App Development Tools Salesforce Technology Tools Customer Solution Tools Learning for Architects Architect Success Learn to build multi-cloud solutions. Benefit Details: Use this resource to learn how to deliver multi-cloud solutions with confidence. This Partner Learning Camp curricula was designed by architects for architects, and covers three key domains: B2C Solution Architect, B2B Solution Architect and Enterprise Architect. The curricula also helps you prepare for the certification exams. This curriculum has a valuable collection of assets from which you can browse and find the relevant content for you. How To Access: Visit Partner Learning Camp to get started. GET STARTED Join the Architect Success Chatter Group >

Free Customer Trials Test Your App Create App Build Strategy Drive App Security Certification and Training Tools Technical Salesforce Technology Tools Customer Solution Tools App Development Tools Drive App Security Security Review Devise an app security strategy. Benefit Details: Use this resource to conduct a comprehensive review of your app’s security. Our Product Security Team tests your product’s defenses against the attacks described on the Open Web Application Security Project list. How To Access: Ensure you’re prepared to pass security review be reviewing the process. GET STARTED Take the AppExchange Security Review Trail >

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Drive App Security Test Your App Create App Build Strategy Certification and Training Tools Technical Salesforce Technology Tools Customer Solution Tools App Development Tools Free Customer Trials Free Customer Trials Trialforce Seamlessly deliver free trials to your customers and prospects. Benefit Details: Use this resource to seamlessly deliver free trials to your customers and prospects. Configure your commercial app to your exact specifications, including relevant sample data, and use your company’s branding to customize its look and feel. How To Access: Head to the Trialforce page on the Salesforce Partner Community LEARN MORE Take the AppExchange App Trial Management Trail > Book a free 1:1 Platform Expert Consultation > Join the AppExchange & ISV Technical Enablement Chatter Group >

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Test Your App Certification and Training Tools Salesforce Technology Tools Customer Solution Tools App Development Tools Create App Build Security Drive App Security Create App Build Strategy Free Customer Trials Technical Test Your App Enterprise Scale Testing for Partners Ensure your app is scalable with high-performance testing. Benefit Details: Testing for scale is a critical step in the process of launching a successful app or solution when the potential customers include large enterprises. Effective testing requires a suite of tools and techniques to ensure that any given app or solution will be able to scale for the demands of large enterprises. These include: • Large Data Volume (LDV) Orgs • Test Data Creation Tools • Bulk Data Load Tools • Load Generators • Visualization Tools How To Access: Learn more about Enterprise Scale Testing for Partners on the Salesforce Partner Community. GET STARTED

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Create App Build Strategy Certification and Training Tools Salesforce Technology Tools Customer Solution Tools App Development Tools Drive App Security Free Customer Trials Test Your App Technical Create App Build Strategy Create App Build Strategy Uncover how to go from an idea to building a thriving app on AppExchange Benefit Details: Use this resource to define your App Strategy and get ready to launch on the AppExchange. Learn more about the Partner Program, interact with the Partner Community and get familiar with your Partner Business Org. How To Access: To learn more, take the App Build Strategy trail on Trailhead. START LEARNING

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Access Demo Orgs Consult an Expert Marketing Cloud Demo Org Technical Updates Access Support Connect with Developers Certification and Training Tools Customer Solution Tools App Development Tools Salesforce Technology Tools Technical Consult an Expert Platform Expert Consultations Accelerate your product roadmap strategy and development efforts with a 1:1 Consult with a Platform Expert. Benefit Details: Schedule free consultations with platform experts to help you make best use of key technologies like Slack, Einstein, Salesforce AWS, Commerce Cloud, Marketing Cloud, Packaging and Licensing, and more. How To Access: Learn how to book a free Platform Expert Consultation today. GET STARTED

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Consult an Expert Marketing Cloud Demo Org Technical Updates Access Support Connect with Developers Access Demo Orgs Certification and Training Tools Customer Solution Tools App Development Tools Salesforce Technology Tools Technical Access Demo Orgs Demo Station for Partners Deliver great demos to your customers and prospects. Benefit Details: These pre-configured demos are also a great way for partners to get hands-on with fully functioning products and learn more about how the products work and how they can extend/customize them. There are various types of demo environments for your use, like Industry Cloud Demos, B2B Commerce Demos, Pardot, etc. How To Access: Learn how to access demos and where to find the best demo resources on this Partner Community page. LEARN MORE

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Consult an Expert Technical Updates Access Support Connect with Developers Marketing Cloud Demo Org Access Demo Orgs Certification and Training Tools Customer Solution Tools App Development Tools Salesforce Technology Tools Technical Marketing Cloud Demo Org Marketing Cloud Demo Org Build your marketing cloud capabilities with demo orgs. Benefit Details: Use a demo org and develop your marketing cloud application for training, development and demos. How To Access: To request a Demo environment for Marketing Cloud, go to Salesforce Help to open a ticket and select ‘Salesforce Partner Program Support’ as the case type. GET STARTED

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Access Demo Orgs Connect with Developers Marketing Cloud Demo Org Technical Updates Access Support Consult an Expert Certification and Training Tools Customer Solution Tools App Development Tools Salesforce Technology Tools Technical Connect with Developers Developer Center Connect with our community of development experts Benefit Details: Get advice and updates directly from the experts to enhance your solution development. How To Access: Navigate to the site below to access all developer resources including documentation, knowledge articles, videos, and more. LEARN MORE

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Access Demo Orgs Marketing Cloud Demo Org Access Support Consult an Expert Technical Updates Connect with Developers Certification and Training Tools Customer Solution Tools App Development Tools Salesforce Technology Tools Technical Technical Updates ISV Technical Success Center Get the latest updates from our technical team. Benefit Details: Use this resource to learn about key announcements and upcoming pilots. This is also the starting place to engage your partner-peers with questions and share best practices. How To Access: View the Technical Success Center on the Partner Community. LEARN MORE

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Access Demo Orgs Marketing Cloud Demo Org Consult an Expert Connect with Developers Access Support Technical Updates Certification and Training Tools Customer Solution Tools App Development Tools Salesforce Technology Tools Technical Access Support Help & Training Community Quickly find the right support expert to help you problem-solve. Benefit Details: Use this resource to reach out to experts who can best answer your program and technical questions. How To Access: Step one: Confirm you have a Trailblazer ID. This is needed to log and manage cases in Salesforce Help. “Learn how to confirm your Trailblazer ID. Step two: Check out Salesforce Help . GET STARTED Partner FAQ > Join the AppExchange & ISV Technical Enablement Partner Community Chatter Group >

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Customer Solution Tools App Development Tools Salesforce Technology Tools Certification and Training Tools Technical Get Certification Vouchers Discover Product Innovations Gain Customer-Facing Skills Partner Only Trainings Certification and Training Partner Only Trainings Partner Learning Camp Access specialized learning opportunities. Benefit Details: Use the Partner Learning Camp (PLC) to expand your capabilities to meet customer needs now, and in the future. Designed for Salesforce partners, the PLC offers curricula for learning, as well as hands-on and virtual events. Expand your product, industry, sales and marketing knowledge to drive demand and customer success with this resource. How To Access: Visit Partner Learning Camp to get started. LEARN MORE Sign up for Partner Learning Camp’s latest updates, including events, new curriculum and credentials > How To Use Partner Learning Camp > Join the Partner Learning Camp Chatter Group >

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Customer Solution Tools App Development Tools Salesforce Technology Tools Certification and Training Tools Technical Get Certification Vouchers Discover Product Innovations Gain Customer-Facing Skills Certification and Training Partner Only Trainings Get Certification Vouchers Certification Vouchers Use testing vouchers to promote certification and showcase your expertise. Benefit Details: Use this resource to obtain certification vouchers for your team. The more certifications your team has, the higher your Trailblazer score, and the better impression you make on prospective customers on the AppExchange. Free vouchers are based on your program tier. How To Access: To request vouchers, go to Salesforce Help and select ‘Salesforce Partner Program Support’ as the case type. REQUEST A VOUCHER Partner Support FAQ >

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Customer Solution Tools App Development Tools Salesforce Technology Tools Certification and Training Tools Technical Gain Customer-Facing Skills Certification and Training Partner Only Trainings Get Certification Vouchers Discover Product Innovations Discover Product Innovations Release Notes Get cutting-edge product information Benefit Details: You’ve built your app on the Salesforce Platform and that means that your customers benefit not only from your product improvements but also from ours. Keep up with the latest enhancements to make sure you’re taking advantage of all the features and functions that make sense for your and your customers. How To Access: Review Release Notes on the Partner Community. GET STARTED Partner Community page > Join the Chatter Group >

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Customer Solution Tools App Development Tools Salesforce Technology Tools Certification and Training Tools Technical Partner Only Trainings Get Certification Vouchers Certification and Training Discover Product Innovations Gain Customer-Facing Skills Gain Customer-Facing Skills Success Manager Curriculum Boost important customer-facing skills. Benefit Details: Whether you’re a success manager, engagement manager, practice lead, or consultant, this interactive learning series focuses developing your skills in customer-facing activities, including building lasting customer relationships, driving solution adoption, and expanding Salesforce solutions across customer organizations. How To Access: Sign in to Partner Learning Camp (PLC) with your partner credentials. ENROLL NOW View the Curriculum Guide >

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Technical Customer Solution Tools App Development Tools Salesforce Technology Tools Certification and Training Tools Partner Only Trainings Get Certification Vouchers Discover Product Innovations Gain Customer-Facing Skills Certification and Training Certification and Training Technical Training Events Get credit for your team’s achievements Benefit Details: Stay on the cutting edge of Salesforce partner technology with our AppExchange Tech Talk series. Learn the latest partner and customer innovation through engaging demos, product roadmap overviews, and interviews with technical experts. These programs are suited for Consulting and/or AppExchange (ISV) partners in a technical role, including CTO, developer, architect, and more. Tune in or catch the replays! How To Access: Log into your WebAssessor account, Click ‘Edit Profile’ and Confirm company name is correct and the individual is enrolled as ‘SFDC Partner’. GET STARTED

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Alliances + Operations Consultant + Technical Business Leader Marketing What’s Your Role? Choose the reseller role that aligns to your tasks today. Build brand awareness and drive demand through marketing activities. Oversee company strategy and your relationship with Salesforce, drive revenue growth. Manage your organization’s relationship with Salesforce. Marketing Director/Manager • CMO • Partner Marketing Managing Partner • CXO, President • Sales Alliances Director/Manager • Sales • Partner Account Manager • Practice Lead • Strategic Alliances Drive customer success by demonstrating or implementing Salesforce technology. Architect • Consultant • Solution Engineer

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Boost Your Marketing Strategy Marketing Drive Demand Leverage the Salesforce Brand Build Brand Awareness Select Your Objective or Goal Choose your current objective and we’ll guide you to proven tools and resources to help you accomplish it.

Improve Your Marketing Campaigns Advance Your Digital Marketing Skills Marketing Build Brand Awareness Leverage the Salesforce Brand Boost Your Marketing Strategy Drive Demand Advance Your Digital Marketing Skills Digital Marketing Curriculum Grow your digital marketing skills to drive customer engagement. Benefit Details: Digital Marketing Curriculum is designed to get you up to speed on the latest digital marketing topics, giving you the marketing expertise to grow your business. Take advantage of this 10-part digital marketing course created specifically for you. The curriculum covers topics such as: basic B2B marketing principles and go-to market strategies, media and marketing channels, fundamentals of data and the marketing technology stack. How To Access: Visit Partner Learning Camp to access the course. START LEARNING Learn more about Digital Marketing Program > Get your Digital Marketing Program questions answered > Join the Chatter Group >

Advance Your Digital Marketing Skills Improve Your Marketing Campaigns Marketing Build Brand Awareness Leverage the Salesforce Brand Drive Demand Boost Your Marketing Strategy Improve Your Marketing Campaigns Partner Marketing Center Curriculum Learn how to use our dedicated Partner Marketing Center to position and grow your Salesforce business. Benefit Details: This curriculum teaches you how to use the Partner Marketing Center and deploy integrated campaigns for your customers. Access step by step guides and demos. How To Access: Take the course in Partner Learning Camp START LEARNING Join the Chatter Group >

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Get PR Guidelines Find a Cloud Reseller Partnership Promotion Marketing Boost Your Marketing Strategy Drive Demand Build Brand Awareness Leverage the Salesforce Brand Partnership Promotion Branding Guidelines and Partnership Badges Leverage the power of your partnership to promote your organization. Benefit Details: Use this resource to clarify some of your brand protection responsibilities and leverage the many benefits of the partner ecosystem, without negatively impacting Salesforce brand guidelines. How To Access: View and download the resources on the Partner Community. GET STARTED View all Branding details > View the Brand Guidelines > Download Pledge 1% Badges > Download Cloud Reseller Badges >

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Find a Cloud Reseller Partnership Promotion Get PR Guidelines Marketing Drive Demand Build Brand Awareness Leverage the Salesforce Brand Boost Your Marketing Strategy Get PR Guidelines Partner Public Relations Learn about opportunities to leverage the Salesforce brand in your communications. Benefit Details: Use this resource to learn about using the Salesforce brand in your PR materials. Access helpful templates as well as a submissions form so your materials can be reviewed. How To Access: View PR templates and guidelines in the Partner Community. VIEW TEMPLATES View the PR guidelines > Submit a Press Release for approval >

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Get PR Guidelines Find a Cloud Reseller Partnership Promotion Marketing Drive Demand Build Brand Awareness Leverage the Salesforce Brand Boost Your Marketing Strategy Find a Cloud Reseller AppExchange Listing Quickly attract and engage new customer. Benefit Details: This resource enables you to share with customers in indirect markets your expertise and details. How To Access: If you have an existing listing and want to make edits reach out to your Partner Marketing Manager. To submit your listing or create a listing you must first accept the SPMRA and then complete this form. GET STARTED

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Free Marketing Resources Salesforce Trademark Usage Drive Demand through Dedicated Marketing Funds Marketing Build Brand Awareness Drive Demand Leverage the Salesforce Brand Boost Your Marketing Strategy Improve Your Marketing Market Development Funds (MDF) Access funds to help fuel your Salesforce marketing plans and activities. Benefit Details: Use this benefit to request funds that will help drive your marketing activities. How To Access: Market Development Funds Submission Form GET STARTED MDF Overview and Process >

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Salesforce Trademark Usage Drive Demand through Dedicated Marketing Funds Free Marketing Resources Marketing Build Brand Awareness Drive Demand Leverage the Salesforce Brand Boost Your Marketing Strategy Free Marketing Resources Partner Marketing Center Utilize our templates and guides to position Salesforce products and grow your business. Benefit Details: Use this resource to access pre-built marketing content for your business, including email campaigns, social media posts, marketing guides, call scripts and more. How To Access: Easy to install app integrates into your Sales Cloud instance. Download the app from the AppExchange. GET STARTED Learn More About Partner Marketing Center > Training on Partner Marketing Center in Partner Learning Camp > Join the Partner Marketing Center Chatter Group >

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Drive Demand through Dedicated Marketing Funds Free Marketing Resources Salesforce Trademark Usage Marketing Build Brand Awareness Drive Demand Leverage the Salesforce Brand Boost Your Marketing Strategy Salesforce Trademark Usage Google Ads Leverage the power of the Salesforce brand in your Google Ads. Benefit Details: As a Cloud Reseller you can take advantage of this benefit to help you promote Salesforce products and solutions on Google, YouTube, and in other online advertising locations. Use ads incorporating the Salesforce trademark to help you attract new customers. How To Access: Please log a Benefits & Tools case via the Partner community confirming that you are a Cloud Reseller and include your google ad ID. Please ensure that the ID you provide is the master ID, not a sub-account ID. GET STARTED Google Ads Benefit One Pager >

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Marketing Drive Demand Leverage the Salesforce Brand Build Brand Awareness Co-Market with Salesforce Boost Your Marketing Strategy Co-Market with Salesforce Reseller Localized Co-branded Advertising Assets Access assets to help drive awareness in your local markets. Benefit Details: Take advantage of localized Salesforce co-branded advertising assets in a variety of formats (digital, print, out-of-home) that you can use to drive awareness in your local markets. You can add your logo and unique call to action to these pre-approved assets. How To Access: To learn more and request the assets speak to your Salesforce Partner Marketing Manager.

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Promote Your Business Business Leader Hire and Train Staff Manage Your Partnership and Benefits Grow Your Business Get Started as a Partner Select Your Objective or Goal Choose your current objective and we’ll guide you to proven tools and resources to help you accomplish it.

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Hire and Train Staff Advance Your Digital Marketing Skills Free Marketing Resources Manage Your Partnership and Benefits Business Leader Hire and Train Staff Grow Your Business Promote Your Business Get Started as a Partner Supporting You In Your Marketing Activities Free Marketing Resources Partner Marketing Center Utilize our templates and guides to position Salesforce products and grow your business. Benefit Details: Use this resource to access pre-built marketing content for your business, including email campaigns, social media posts, marketing guides, call scripts and more. How To Access: Easy to install app integrates into your Sales Cloud instance. Download the app from the AppExchange. GET STARTED Learn More About Partner Marketing Center > Training on How to Use Partner Marketing Center > Join the Partner Marketing Center Chatter Group >

Free Marketing Resources Advance Your Digital Marketing Skills Hire and Train Staff Manage Your Partnership and Benefits Business Leader Hire and Train Staff Grow Your Business Promote Your Business Get Started as a Partner Supporting You In Your Marketing Activities Advance Your Digital Marketing Skills Digital Marketing Curriculum Grow your digital marketing skills to drive customer engagement. Benefit Details: Digital Marketing Curriculum is designed to get your team up to speed on the latest digital marketing topics, giving your team the marketing expertise to grow your business. Your team can take advantage of this 10-part digital marketing course created specifically for you. The curriculum covers topics such as: basic B2B marketing principles and go-to market strategies, media and marketing channels, fundamentals of data and the marketing technology stack. How To Access: Take Digital Marketing Curriculum in Partner Learning Camp START LEARNING Learn more about Digital Marketing Program > Get your Digital Marketing Program questions answered > Join the Partner Marketing Center Chatter Group >

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Advance Your Digital Marketing Skills Supporting You in Your Marketing Activities Hire and Train Staff Manage Your Partnership and Benefits Business Leader Hire and Train Staff Grow Your Business Promote Your Business Free Marketing Resources Get Started as a Partner Support You in Your Marketing Activities Brand Awareness and Market Development Funds (MDF) Exclusive benefits available only for Cloud resellers to help drive awareness and demand. Benefit Details: These benefits enable you to reach your customers and drive awareness and demand in your local markets. Offerings include access to co-branded localized advertising assets and brand awareness and Market Development Funds. How To Access: To learn more access the Reseller Marketing Toolkit or speak to your Salesforce Partner Marketing Manager. LEARN MORE EMEA/LATAM >

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Sell with Salesforce Network with Peers Manage Your Partnership and Benefits Business Leader Hire and Train Staff Grow Your Business Promote Your Business Get Started as a Partner Network with Peers Partner Advisory Board Connect with Salesforce and your peers to share best practices and product, industry, or program feedback. Benefit Details: Use this resource to provide feedback on programs and product solutions to meet industry demands. Advisory Boards provide an open forum for partners to share information with Salesforce product and industry leaders. How To Access: When a new Partner Advisory Board is formed or when new members are elected to an existing board, partners can apply for the opportuni- ty to join a PAB. Keep an eye out for the call for new partner members in Partner Community News Articles and the Partner Newsflash. T o learn more about the partner commitment and which Advisory Boards exist, check out the Partner Community. LEARN MORE Partner Advisory Board FAQ >

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Manage Your Partnership and Benefits Business Leader Hire and Train Staff Grow Your Business Promote Your Business Get Started as a Partner Network with Peers Sell with Salesforce Sell with Salesforce Sales Readiness Curriculum Access specialized selling courses. Benefit Details: Follow this curriculum to get insider information on selling with Salesforce. Quickly learn to grow your business and attract your ideal customer. How To Access: Visit Partner Learning Camp to get started GET STARTED

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Partner Only Trainings Gain Credentials Get Certification Vouchers Build Your Team Manage Your Partnership and Benefits Business Leader Grow Your Business Hire and Train Staff Promote Your Business Get Started as a Partner Build Your Team Salesforce Talent Alliance Connect to new candidates and build a diverse workforce. Benefit Details: Build your skilled team and connect with a diverse talent pool of Salesforce talent. Salesforce Talent Alliance brings new talent into the ecosystem, building a diverse workforce that reflects society around the globe. How To Access: Join the Talent Alliance GET STARTED Take the Pledge to Build a Diverse Workplace > Track Your Hires > Join the Talent Alliance Chatter Group >

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Manage Your Partnership and Benefits Business Leader Grow Your Business Hire and Train Staff Promote Your Business Build Your Team Partner Only Trainings Gain Credentials Get Certification Vouchers Get Started as a Partner Partner Only Trainings Partner Learning Camp Access specialized learning opportunities. Benefit Details: Use the Partner Learning Camp (PLC) to expand your capabilities to meet customer needs now, and in the future. Designed for Salesforce partners, the PLC offers curricula for learning as well as hands-on events. Expand your product, industry, sales and marketing knowledge to drive demand and customer success with this resource. How To Access: Visit Partner Learning Camp to get started. START LEARNING Sign up for Partner Learning Camp’s latest updates, including events, new curriculum and credentials > How To Use Partner Learning Camp > Join the Partner Learning Camp Chatter Group >

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Manage Your Partnership and Benefits Business Leader Grow Your Business Hire and Train Staff Promote Your Business Partner Only Trainings Gain Credentials Build Your Team Get Certification Vouchers Get Started as a Partner Gain Credentials Accredited Professional Increase your product and industry knowledge. Benefit Details: The Accredited Professional credential is designed for Salesforce partners, in order to help you grow your product and industry knowledge. Use this resource to help differentiate and demonstrate your expertise to your customers. How To Access: Visit Partner Learning Camp to get started. LEARN MORE Partner Community Page > Join the Accredited Professional Chatter Group >

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Manage Your Partnership and Benefits Business Leader Grow Your Business Hire and Train Staff Promote Your Business Gain Credentials Get Certification Vouchers Partner Only Trainings Build Your Team Get Started as a Partner Get Certification Vouchers Certification Vouchers Use testing vouchers to promote certification and build your team’s expertise. Benefit Details: Use this resource to obtain certification vouchers for your team. Free vouchers are based on your program tier. How To Access: To request vouchers, go to Salesforce Help and select ‘Salesforce Partner Program Support’ as the case type. GET STARTED Partner Support FAQ >

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Learn About Your Benefits Business Leader Grow Your Business Promote Your Business Hire and Train Staff Manage Your Partnership and Benefits Get Started as a Partner Learn About Your Benefits Cloud Reseller Partner Program Benefits Get detailed information on all your partner benefits. Benefit Details: Use this resource to discover the partner program benefits we offer to support your success in the Salesforce ecosystem. Learn all the ways we can help you design, develop, sell and market your services, as well as service and support your customers. How To Access: Head to the Cloud Reseller Partner Program Benefits Page to learn about the benefits you can start using today to accelerate your growth. LEARN MORE

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Explore Salesforce Partnership Business Leader Grow Your Business Promote Your Business Hire and Train Staff Manage Your Partnership and Benefits Get Started as a Partner Explore Salesforce Partnership Founder Course Curriculum Build your leadership style, explore business models, and get to know the Salesforce ecosystem. Benefit Details: Through real-world scenarios and lessons, this interactive learning series explores the partner ecosystem’s resources to help founders grow their organizations. How To Access: Sign in to Partner Learning Camp (PLC) with your partner credentials. ENROLL NOW Curriculum Guide >

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Hire and Train Staff Alliances + Operations Utilize Benefits and Tools Promote Your Organization Sales Product Enablement Manage Your Partnership Getting Started as a Partner Get Your Apps Published Select Your Objective or Goal Choose your current objective and we’ll guide you to proven tools and resources to help you accomplish it.

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Manage Your Partnership Sales Product Enablement Hire and Train Staff Get Certification Vouchers Build a Strong Team Training Discounts Build Your Team Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Leverage the AppExchange Hire and Train Staff Promote Your Organization Manage Trailblazer Score Build Your Team Salesforce Talent Alliance Connect to new candidates and build a diverse workforce. Benefit Details: Build your skilled team and connect with a diverse talent pool of Salesforce talent. Salesforce Talent Alliance brings new talent into the ecosystem, building a diverse workforce that reflects society around the globe. How To Access: Join the Talent Alliance. GET STARTED Take the Pledge to Build a Diverse Workplace > Track Your Hires > Join the Talent Alliance Chatter Group >

Build Your Team Get Certification Vouchers Build a Strong Team Training Discounts Manage Trailblazer Score Manage Your Partnership Sales Product Enablement Hire and Train Staff Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Hire and Train Staff Promote Your Organization Leverage the AppExchange Certification Vouchers Certification Vouchers Use testing vouchers to promote certification and build your team’s expertise. Benefit Details: Use this resource to obtain certification vouchers for your team. The more certifications your team has, the higher your Trailblazer score, and the better impression you make on prospective customers on the AppExchange. Free vouchers are based on your program tier. How To Access: To request vouchers, go to Salesforce Help and select ‘Salesforce Partner Program Support’ as the case type. GET STARTED Partner Support FAQ >

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Get Certification Vouchers Build a Strong Team Build Your Team Training Discounts Manage Trailblazer Score Manage Your Partnership Sales Product Enablement Hire and Train Staff Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Hire and Train Staff Promote Your Organization Leverage the AppExchange Build a Strong Team Hiring Manager Course Curriculum Discover how to inspire employee development and long-term business value. Benefit Details: This interactive learning series helps hiring managers develop a diverse and inclusive workplace through real-world scenarios and lessons. How To Access: Sign in to Partner Learning Camp (PLC) with your partner credentials. Curriculum Guide > ENROLL NOW

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Build a Strong Team Training Discounts Get Certification Vouchers Build Your Team Manage Trailblazer Score Manage Your Partnership Sales Product Enablement Hire and Train Staff Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Hire and Train Staff Promote Your Organization Leverage the AppExchange Training Discounts Training and Bulk Voucher Skill up your team with bulk voucher discounts. Benefit Details: Take advantage of exclusive discounts on certification exams and instructor-led courses from the Trailhead Academy team. How To Access: View the details on how to request this discount in this guide. LEARN MORE

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Co-Marketing Opportunities Get Certification Vouchers Free Marketing Resources Enable Customers to Easily Try Your App Manage Trailblazer Score Manage Your Partnership Sales Product Enablement Hire and Train Staff Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Hire and Train Staff Promote Your Organization Leverage the AppExchange Manage Trailblazer Score Credential Impact to Trailblazer Score Level up your Trailblazer score. Benefit Details: Use this benefit to learn more about how to increase your Trailblazer Score, and what impacts your credentials have on your score overall. How To Access: Ensure all individuals have logged into the Salesforce exam platform, WebAssessor, and linked their Trailhead exam results to your partner account. Many Trailhead credentials translate into points for your annual Trailblazer Score. GET STARTED

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Manage Your Partnership Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Promote Your Organization Hire and Train Staff Explore Solutions Leverage the AppExchange Demo Jams Demo Jams Get up to speed on the hottest partner solutions in 3 minute demos. Benefit Details: Watch as some of our most creative ISV partners compete in a head to head demo competition every month. This resource will help you to stay current on the most innovative solutions being built on the Salesforce Platform. How To Access: Visit the Salesforce AppExchange to watch our most popular apps face off in real-time demos. GET STARTED

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Manage Your Partnership Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Promote Your Organization Hire and Train Staff Gain Credentials Partner Only Trainings Technical Webinars Learning for Architects Certification Management Discover Product Innovations Trailhead Sales Product Enablement Leverage the AppExchange Partner Only Trainings Partner Learning Camp Access specialized learning opportunities. Benefit Details: Use the Partner Learning Camp (PLC) to expand your capabilities to meet customer needs now, and in the future. Designed for Salesforce partners, the PLC offers curricula for learning, as well as hands-on events. Expand your product, industry, sales and marketing knowledge to drive demand and customer success with this resource. How To Access: Visit Partner Learning Camp to get started. START LEARNING Sign up for Partner Learning Camp’s latest updates, including events, new curriculum and credentials > How To Use Partner Learning Camp > Join the Partner Learning Camp Chatter Group >

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Manage Your Partnership Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Promote Your Organization Hire and Train Staff Technical Webinars Learning for Architects Certification Management Discover Product Innovations Partner Only Trainings Gain Credentials Trailhead Sales Product Enablement Leverage the AppExchange Gain Credentials Accredited Professional Expand your product and industry knowledge. Benefit Details: The Accredited Professional credential is designed for Salesforce partners, in order to help you grow your product and industry knowledge, as well as earn distinctions in Salesforce Navigator. Use this resource to help differentiate and demonstrate your expertise to your customers. How To Access: Visit Partner Learning Camp to get started. LEARN MORE Accredited Professional Partner Community Page > Join the Accredited Professional Chatter Group >

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Manage Your Partnership Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Promote Your Organization Hire and Train Staff Learning for Architects Certification Management Discover Product Innovations Partner Only Trainings Gain Credentials Technical Webinars Trailhead Sales Product Enablement Leverage the AppExchange Technical Webinars AppExchange Tech Talks Hear from Salesforce experts in this specialized video series. Benefit Details: Use this resource to learn about the latest partner and customer innovations with engaging demos, product roadmap overviews and interviews with technical experts. How To Access: Register for upcoming AppExchange Tech Talks. REGISTER NOW

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Manage Your Partnership Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Promote Your Organization Hire and Train Staff Learning for Architects Certification Management Partner Only Trainings Gain Credentials Technical Webinars Discover Product Innovations Trailhead Sales Product Enablement Leverage the AppExchange Discover Product Innovations Release Notes Get cutting-edge product information. Benefit Details: Release notes offer brief, high-level descriptions of enhancements and new product features. Find setup information, tips to help you get started, and best practices to ensure your continued success. How To Access: Visit Partner Learning Camp to get started. LEARN MORE

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Manage Your Partnership Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Promote Your Organization Hire and Train Staff Certification Management Partner Only Trainings Gain Credentials Technical Webinars Discover Product Innovations Learning for Architects Trailhead Sales Product Enablement Leverage the AppExchange Learning for Architects Architect Success Learn to build multi-cloud solutions. Benefit Details: Use this resource to learn how to deliver multi-cloud solutions with confidence. This Partner Learning Camp curricula was designed by architects for architects, and covers three key domains: B2C Solution Architect, B2B Solution Architect and Enterprise Architect. The curricula also helps you prepare for the certification exams. How To Access: Visit Partner Learning Camp to get started. LEARN MORE Join the Architect Success Chatter Group >

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Manage Your Partnership Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Promote Your Organization Hire and Train Staff Partner Only Trainings Gain Credentials Technical Webinars Discover Product Innovations Learning for Architects Certification Management Trailhead Sales Product Enablement Leverage the AppExchange Certification Management WebAssessor + Trailhead Link your accounts so your achievements help increase your org’s Trailblazer score. Benefit Details: Ensure your WebAssessor and Trailhead accounts are linked in order to get credit towards your Trailblazer score. How To Access: Log into your WebAssessor account. Click ‘Edit Profile’ and Confirm com- pany name is correct and the individual is enrolled as ‘SFDC Partner’. GET STARTED

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Trailhead Manage Your Partnership Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Promote Your Organization Hire and Train Staff Partner Only Trainings Gain Credentials Technical Webinars Discover Product Innovations Learning for Architects Certification Management Sales Product Enablement Leverage the AppExchange Trailhead Trailhead Access our core learning resource. Benefit Details: Trailhead is the key Salesforce learning resources for you and your team, containing courses to get you up to speed on both the hard and soft skills necessary to succeed in the Salesforce ecosystem. How To Access: Visit Trailhead to get started. GET STARTED

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Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Promote Your Organization Hire and Train Staff Manage Your Partnership Submit Leads Monitor Social Impact Monitor Trailblazer Score Manage Your Business Org Access Support Leverage the AppExchange Manage Your Business Org Partner Business Org Access the tools you need to run your business. Benefit Details: This resource provides access to an AppExchange Business Org production environment with AppExchange tools and two licenses of Enterprise Edition Sales Cloud How To Access: Submit a Partner Program case in Help & Training. GET STARTED

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Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Promote Your Organization Hire and Train Staff Manage Your Partnership Monitor Social Impact Monitor Trailblazer Score Access Support Manage Your Business Org Submit Leads Leverage the AppExchange Submit Leads Lead Submission Form Earn referral incentives with lead submissions. Benefit Details: This resource outlines the requirements for receiving referral benefits when refering leads to Salesfoce through the Partner Community. How To Access: Submit leads for referral fee eligibility through the Business tab on the Partner Community. Individuals must have “Manage Leads” permissions in the Partner Community to manage leads created by others in your organization. Learn more about the referral fee benefit and eligibility on the Partner Community here . SUBMIT A LEAD Join the Chatter Group >

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Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Promote Your Organization Hire and Train Staff Manage Your Partnership Monitor Trailblazer Score Access Support Submit Leads Monitor Social Impact Manage Your Business Org Leverage the AppExchange Monitor Social Impact Social Impact Center and Lead Survey Quantify and publicize your social impact. Benefit Details: This resource recognizes and inspires our partners’ strong social values. Partners have the opportunity to be awarded points in their Trailblazer scores based on their social impact. As you earn more points, you can advance in levels and earn additional benefits. How To Access: To earn points in your Trailblazer Scorecard for your social impact initiatives, complete this survey and share with us how your organization is leading. Head over to the Partner Community to learn about how partners are driving impact and how you can be regonized through the Partner Program. GET STARTED Lead Pillar eBook >

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Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Promote Your Organization Hire and Train Staff Manage Your Partnership Submit Leads Manage Your Business Org Monitor Social Impact Access Support Monitor Trailblazer Score Leverage the AppExchange Monitor Trailblazer Score Program Overview and Trailblazer Dashboard Track progress on your Trailblazer score. Benefit Details: Use this resource to check the current status of your Trailblazer score, which measures your progress across the pillars of Customer Success, Innovation, and Growth. Work your way through the two tiers of the program to access additional benefits in the partner program. How To Access: Starting in mid 2022, you will be able to view your Trailblazer dashboard by logging into the Partner Community and view the Manage (New) tab. GET STARTED

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Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Promote Your Organization Hire and Train Staff Manage Your Partnership Submit Leads Manage Your Business Org Monitor Social Impact Monitor Trailblazer Score Access Support Leverage the AppExchange Access Support Help & Training Community Quickly find the right support to help you problem-solve. Benefit Details: Use this resource to reach out to experts who can best answer your program and technical questions. How To Access: Step one: Confirm you have a Trailblazer ID. This is needed to log and manage cases in Salesforce Help. Learn how to confirm your Trailblazer ID here. LEARN MORE Partner FAQ >

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Manage Your Partnership Sales Product Enablement Alliances + Operations Hire and Train Staff Promote Your Organization Getting Started as a Partner Utilize Benefits and Tools Learn About Your Benefits Network with Peers Leverage the AppExchange Learn About Your Benefits Reseller Partner Program and Benefits Get detailed information on all your reseller benefits. Benefit Details: A newly formalized program that offers resellers revenue rebates, quarterly incentives, sources referrals, market development fund access, pre-sales tools, a channel account manager and more. How To Access: Log into the Partner Community to review the new reseller program structure, benefits and informational digital content. LEARN MORE

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Manage Your Partnership Sales Product Enablement Alliances + Operations Hire and Train Staff Network with Peers Learn About Your Benefits Promote Your Organization Getting Started as a Partner Utilize Benefits and Tools Leverage the AppExchange Network with Peers Partner Advisory Board Connect with Salesforce and your peers to share best practices and product, industry, or program feedback. Benefit Details: Use this resource to provide feedback on programs and product solutions to meet industry demands. Advisory Boards provide an open forum for partners to share information with Salesforce product and industry leaders. How To Access: When a new Partner Advisory Board is formed or when new members are elected to an existing board, partners can apply for the opportuni- ty to join a PAB. Keep an eye out for the call for new partner members in Partner Community News Articles and the Partner Newsflash. T o learn more about the partner commitment and which Advisory Boards exist, check out the Partner Community. LEARN MORE Partner Advisory Board FAQ >

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Manage Your Partnership Sales Product Enablement Alliances + Operations Utilize Benefits and Tools Hire and Train Staff Explore Salesforce Partnership Getting Started as a Partner Promote Your Organization Leverage the AppExchange Explore Salesforce Partnership Founder Course Curriculum Build your leadership style, explore business models, and get to know the Salesforce ecosystem. Benefit Details: Through real-world scenarios and lessons, this interactive learning series explores the partner ecosystem’s resources to help you grow your organization. How To Access: Sign in to Partner Learning Camp (PLC) and search ‘Founder’ in the browse catalog. GET STARTED Curriculum Guide >

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Manage Your Partnership Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Hire and Train Staff Advance Your Digital Marketing Skills Free Marketing Resources Salesforce Trademark Partnership Promotion Promote Your Organization Leverage the AppExchange Partnership Promotion Branding Guidelines and Partnership Badges Leverage the power of your partnership to promote your organization. Benefit Details: Use this resource to clarify some of your brand protection responsibilities and leverage the many benefits of the partner ecosystem, without negatively impacting Salesforce brands. How To Access: View and download the resources on the Partner Community START LEARNING View all Brand details > View the Brand Guidelines > Download Partner Program Badges> Download Pledge 1% Badges >

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Manage Your Partnership Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Hire and Train Staff Promote Your Organization Partnership Promotion Advance Your Digital Marketing Skills Leverage the AppExchange Free Marketing Resources Salesforce Trademark Advance Your Digital Marketing Skills Digital Marketing Curriculum Grow your team’s digital marketing skills to drive customer engagement. Benefit Details: Digital Marketing Curriculum is designed to get your team up to speed on the latest digital marketing topics, giving your team the marketing expertise to grow your business. Your team can take advantage of this 10-part digital marketing course created specifically for you. The curriculum covers topics such as: basic B2B marketing principles and go-to market strategies, media and marketing channels, fundamentals of data and the marketing technology stack. How To Access: Visit Partner Learning Camp to access the course. START LEARNING Learn more about Digital Marketing Program > Get your Digital Marketing Program questions answered > Join the Digital Marketing Program Chatter Group >

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Manage Your Partnership Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Hire and Train Staff Promote Your Organization Advance Your Digital Marketing Skills Free Marketing Resources Salesforce Trademark Partnership Promotion Leverage the AppExchange Free Marketing Resources Partner Marketing Center Utilize our templates and guides to position Salesforce products and grow your business. Benefit Details: Use this resource to access pre-built marketing content for your business, including email campaigns, social media posts, marketing guides, call scripts and more. How To Access: Easy to install app integrates into your Sales Cloud instance. Download the app from the AppExchange. GET STARTED Learn More About Partner Marketing Center > Training on Partner Marketing Center in Partner Learning Camp > Join the Partner Marketing Center Chatter Group >

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Manage Your Partnership Sales Product Enablement Getting Started as a Partner Alliances + Operations Utilize Benefits and Tools Hire and Train Staff Promote Your Organization Partnership Promotion Advance Your Digital Marketing Skills Free Marketing Resources Salesforce Trademark Leverage the AppExchange Salesforce Trademark Usage Google Ads Leverage the power of the Salesforce brand in your Google Ads. Benefit Details: As a Cloud Reseller you can take advantage of this benefit to help you promote Salesforce products and solutions on Google, YouTube, and in other online advertising locations. Use ads incorporating the Salesforce trademark to help you attract new customers. How To Access: Please log a Benefits & Tools case via the Partner community confirming that you are a Cloud Reseller and include your google ad ID. Please ensure that the ID you provide is the master ID, not a sub-account ID. GET STARTED Google Ads Benefits One Pager >

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Salesforce Technology Tools Customer Solution Tools Consultant + Technical Certification and Training Tools Select Your Objective or Goal Choose your current objective and we’ll guide you to proven tools and resources to help you accomplish it.

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Learning for Architects Certification and Training Tools Consultant + Technical Salesforce Technology Tools Customer Solution Tools Learning for Architects Architect Success Learn to build multi-cloud solutions. Benefit Details: Use this resource to learn how to deliver and sell multi-cloud solutions with confidence. This Partner Learning Camp curricula was designed by architects for architects, and covers three key domains: B2C Solution Architect, B2B Solution Architect and Enterprise Architect. The curricula also helps you prepare for the certification exams. How To Access: Visit Partner Learning Camp to get started. GET STARTED Join the Architect Success Chatter Group >

Access Support Connect with Developers Certification and Training Tools Consultant + Technical Customer Solution Tools Salesforce Technology Tools Connect with Developers Developer Center Connect with our community of development experts Benefit Details: Get advice and updates directly from the experts to enhance your solution development. How To Access: Navigate to the site below to access all developer resources including documentation, knowledge articles, videos, and more. LEARN MORE

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Connect with Developers Access Support Certification and Training Tools Consultant + Technical Customer Solution Tools Salesforce Technology Tools Access Support Help & Training Community Quickly find the right support expert to help you problem-solve. Benefit Details: Use this resource to reach out to experts who can best answer your program and technical questions. How To Access: Step one: Confirm you have a Trailblazer ID. This is needed to log an d manage cases in Salesforce Help. Learn how to confirm your Trailblazer ID. Step two: Check out Salesforce Help . GET STARTED Partner FAQ >

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Consultant + Technical Customer Solution Tools Salesforce Technology Tools Certification and Training Tools Partner Only Trainings Get Certifcation Vouchers Grow Customer-Facing Skills Gain Credentials Certifcation Management Gain Credentials Accredited Professional Increase your product and industry knowledge. Benefit Details: The Accredited Professional credential is designed for Salesforce partners, in order to help you grow your product and industry knowledge. Use this resource to help differentiate and demonstrate your expertise to your customers. How To Access: Visit Partner Learning Camp to get started. GET STARTED Accredited Professional Partner Community page > Join the Accredited Professional Chatter Group >

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Consultant + Technical Customer Solution Tools Salesforce Technology Tools Certification and Training Tools Get Certifcation Vouchers Grow Customer-Facing Skills Certifcation Management Gain Credentials Partner Only Trainings Partner Only Trainings Partner Learning Camp Access specialized learning opportunities. Benefit Details: Use the Partner Learning Camp (PLC) to expand your capabilities to meet customer needs now, and in the future. Designed for Salesforce partners, the PLC offers curricula for learning, as well as hands-on and virtual events. Expand your product, industry, sales and marketing knowledge to drive demand and customer success with this resource. How To Access: Visit Partner Learning Camp to get started. LEARN MORE Sign up for Partner Learning Camp’s latest updates, including events, new curriculum and credentials > How To Use Partner Learning Camp > Join the Partner Learning Camp Chatter Group >

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Consultant + Technical Customer Solution Tools Salesforce Technology Tools Certification and Training Tools Grow Customer-Facing Skills Certifcation Management Gain Credentials Partner Only Trainings Get Certification Vouchers Get Certification Vouchers Certification Vouchers Use vouchers to promote certification and build your team’s expertise. Benefit Details: Use this resource to obtain certification vouchers for your team. Free vouchers are based on your program tier. How To Access: To request vouchers, go to Salesforce Help and select ‘Salesforce Partner Program Support’ as the case type. REQUEST A VOUCHER Partner Support FAQ >

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Consultant + Technical Customer Solution Tools Salesforce Technology Tools Certification and Training Tools Certifcation Management Gain Credentials Partner Only Trainings Get Certifcation Vouchers Grow Customer-Facing Skills Grow Customer-Facing Skills Success Manager Curriculum Boost important customer-facing skills. Benefit Details: Whether you’re a success manager, engagement manager, practice lead, or consultant, this interactive learning series focuses developing your skills in customer-facing activities, including building lasting customer relationships, driving solution adoption, and expanding Salesforce solutions across customer organizations. How To Access: Sign in to Partner Learning Camp (PLC) with your partner credentials. ENROLL NOW View the Curriculum Guide >

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Consultant + Technical Customer Solution Tools Salesforce Technology Tools Certification and Training Tools Gain Credentials Partner Only Trainings Get Certifcation Vouchers Grow Customer-Facing Skills Certification Management Certification Management WebAssessor + Trailhead Link your accounts so your achievements help increase your org’s Trailblazer score. Benefit Details: Ensure your WebAssessor and Trailhead accounts are linked in order to be recognised for the certification accomplishments the team have achieved. How To Access: Log into your WebAssessor account: p.force.com/webassessor, Click ‘Edit Profile’ and Confirm company name is correct and the individual is enrolled as ‘SFDC Partner’. To request vouchers, go to Salesforce Help and select ‘Salesforce Partner Program Support’ as the case type. GET STARTED

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Grow Customer-Facing Skills Customer Solution Tools Success Manager Curriculum Salesforce Certification Boost important customer-facing skills. Technology and Training Tools Tools Benefit Details: Whether you’re a success manager, engagement manager, practice lead, or consultant, this interactive learning series focuses on developing your skills in customer-facing activities, including building lasting customer relationships, driving solution adoption, and expanding Consultant + Technical Salesforce solutions across customer organizations. How To Access: Sign in to Partner Learning Camp (PLC) with your partner credentials. Gain Credentials ENROLL NOW Partner Only Trainings View the Curriculum Guide > Get Certifcation Vouchers Grow Customer-Facing Skills Certifcation Management

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Certification Management Customer Solution Tools WebAssessor + Trailhead Salesforce Certification Link your accounts so your achievements help Technology and Training increase your org’s Trailblazer score. Tools Tools Benefit Details: Boost your Trailblazer score by linking your WebAssessor and Trailhead accounts, and ensure you get credit for all your achievements. Consultant + Technical How To Access: Log into your WebAssessor account: p.force.com/webassessor, Click ‘Edit Profile’ and confirm company name is correct and the individual is enrolled as ‘SFDC Partner’. Gain Credentials To request vouchers, go to Salesforce Help and select ‘Salesforce Partner Program Support’ as the case type. Partner Only Trainings GET STARTED Get Certifcation Vouchers Grow Customer-Facing Skills Certification Management